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Global Crowdfunding Seminar - Focus Emerging Markets ¬ Wyse and Company Limited- june 14th 2014
1. Wyse & Company Limited UK
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Why is Crowdfunding not just
about funding?
John Wyse (Wyse and Company Limited ,
UK)
Humphrey Akanazu (Wyse and Company
Limited, Nigeria)
Olga Galushko (Wyse and Company Limited,
Ukraine)
Wyse and Company Limited UK
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Sheffield (UK), Abuja (Nigeria),
and Kiev (Ukraine)
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Crowdsourcing: an extraordinary
processes which involves ordinary
people…
Crowd: a group of undefined people
involved for their original views or
inputs or untapped source of funds
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Crowdsourcing: solvers are self
selected …
Selection of Crowd participants:
solvers self select themselves to the
task. We only find out who has
participated ex-post
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Crowdsourcing: a “family” of concepts
with novel inputs…
Crowdwisdom
Crowdfunding
Crowdselection
Crowdcreation
Crowd provides funds
for new projects in
many forms ; i.e. Indie-
Gogo; Kickstarter, etc.
Project can be partitioned without
loosing its nature; i.e. Amazon’s
Turk
Project cannot be partioned; i.e.
Innocentive
Crowd selects concepts or ideas
that best fit certain criteria
i.e.Google Corporation
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Crowdsourcing: is it all about «the
money»?...
“Three out of four Venture Funded
initiatives fail” WSJ 2012
a different way to measure success?
a different approachs to help develop
ventures in Emerging Markets?
?
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Problems of Emerging Markets’ start
ups: the issue of funding is just one
Accessing venture capital
Closing a first sales contract
leveraging the innovation potential
hiring skilled staff
utilizing and absorbing knowledge
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The vivacity of the capital market in a
region depends on…
a preference for subsidies
the degree of acceptance of third party
investment in own firm
the degree of maturity of different
market segments in the value chain
the physical and cultural proximity of investor and
entrepreneurs
the absence of public schemes to help
SMEs secure their first order
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Not all crowdfunding processes
are made the same (I)
Crowd may obtain a tangible item or service
in return…. Starteed, Gofundme.com,
b) Reward….
a) Donation based….
Crowd may provides a gift for a charitable cause…. i.e. Kick
Starter , Indiegogo, Ideame.com, Starteed.com
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Not all crowdfunding processes
are made the same (II)
c) Equity based….
Crowd may invest in a stake in a company… i.e.
Sterling Funder
d) Leading debt...
Crowd may get paid back over a fixed period …
i.e. Funding Circle (US), Zopa, Ratesetter,
Lending Club, Prosper, Zidisha, Index Ventures,
Assetz Capital,
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Some special cases (III)
e) Performing Arts...
Crowd may help finance artistic endeavours…
i.e. Sponsume;
Crowd may fund different design objects..
i.e. .Ideame.com; Vakhina; Proyectanos
f) Emerging market design projects….
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An example of a crowdfunidng
portal….
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The Crowdfunding opportunity
in Emerging markets
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work around problems of corruption,
red-tape, lack of well developed equity and credit market
may prosper even in spite of low strategic
promise or poor infrastructural conditions
may not need exorbitant amounts of
financing to pursue a new market segment or a new
product/service offering.
Emerging market Opportunities:
Entrepreneurs
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Benefits of crowdfunding
1) It provides access to capital.
2) It hedges risk.
3) It serves as a marketing tool
4) It gives proof of concept.
5) It allows brainstorming.
6) It introduces prospective customers.
7) It’s easier than traditional applications.
8) It’s free PR.
15. Wyse & Company Limited UK
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Our business CCM Model: Start
ups- SMEs
Crowdfunding
Mentoring
Coaching
Precommercial
Phase
Commercial
Phase
16. Wyse & Company Limited UK
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THANK YOU!