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Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Why is Crowdfunding not just
about funding?
John Wyse (Wyse and Company Limited ,
UK)
Humphrey Akanazu (Wyse and Company
Limited, Nigeria)
Olga Galushko (Wyse and Company Limited,
Ukraine)
Wyse and Company Limited UK
I-Know Factory
Sheffield (UK), Abuja (Nigeria),
and Kiev (Ukraine)
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Crowdsourcing: an extraordinary
processes which involves ordinary
people…
Crowd: a group of undefined people
involved for their original views or
inputs or untapped source of funds
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Crowdsourcing: solvers are self
selected …
Selection of Crowd participants:
solvers self select themselves to the
task. We only find out who has
participated ex-post
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Crowdsourcing: a “family” of concepts
with novel inputs…
Crowdwisdom
Crowdfunding
Crowdselection
Crowdcreation
Crowd provides funds
for new projects in
many forms ; i.e. Indie-
Gogo; Kickstarter, etc.
Project can be partitioned without
loosing its nature; i.e. Amazon’s
Turk
Project cannot be partioned; i.e.
Innocentive
Crowd selects concepts or ideas
that best fit certain criteria
i.e.Google Corporation
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Crowdsourcing: is it all about «the
money»?...
“Three out of four Venture Funded
initiatives fail” WSJ 2012
a different way to measure success?
a different approachs to help develop
ventures in Emerging Markets?
?
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Problems of Emerging Markets’ start
ups: the issue of funding is just one
 Accessing venture capital
 Closing a first sales contract
 leveraging the innovation potential
 hiring skilled staff
 utilizing and absorbing knowledge
Wyse & Company Limited UK
Know Factory
Know
Factory
The vivacity of the capital market in a
region depends on…
 a preference for subsidies
 the degree of acceptance of third party
investment in own firm
 the degree of maturity of different
market segments in the value chain
 the physical and cultural proximity of investor and
entrepreneurs
 the absence of public schemes to help
SMEs secure their first order
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Not all crowdfunding processes
are made the same (I)
Crowd may obtain a tangible item or service
in return…. Starteed, Gofundme.com,
b) Reward….
a) Donation based….
Crowd may provides a gift for a charitable cause…. i.e. Kick
Starter , Indiegogo, Ideame.com, Starteed.com
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Not all crowdfunding processes
are made the same (II)
c) Equity based….
Crowd may invest in a stake in a company… i.e.
Sterling Funder
d) Leading debt...
Crowd may get paid back over a fixed period …
i.e. Funding Circle (US), Zopa, Ratesetter,
Lending Club, Prosper, Zidisha, Index Ventures,
Assetz Capital,
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Some special cases (III)
e) Performing Arts...
Crowd may help finance artistic endeavours…
i.e. Sponsume;
Crowd may fund different design objects..
i.e. .Ideame.com; Vakhina; Proyectanos
f) Emerging market design projects….
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
An example of a crowdfunidng
portal….
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
The Crowdfunding opportunity
in Emerging markets
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
 work around problems of corruption,
red-tape, lack of well developed equity and credit market
 may prosper even in spite of low strategic
promise or poor infrastructural conditions
 may not need exorbitant amounts of
financing to pursue a new market segment or a new
product/service offering.
Emerging market Opportunities:
Entrepreneurs
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Benefits of crowdfunding
1) It provides access to capital.
2) It hedges risk.
3) It serves as a marketing tool
4) It gives proof of concept.
5) It allows brainstorming.
6) It introduces prospective customers.
7) It’s easier than traditional applications.
8) It’s free PR.
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
Our business CCM Model: Start
ups- SMEs
Crowdfunding
Mentoring
Coaching
Precommercial
Phase
Commercial
Phase
Wyse & Company Limited UK
Know Factory
Know
Factory
Wyse & Company Limited UK
Know Factory
Know
Factory
THANK YOU!

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Global Crowdfunding Seminar - Focus Emerging Markets ¬ Wyse and Company Limited- june 14th 2014

  • 1. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Why is Crowdfunding not just about funding? John Wyse (Wyse and Company Limited , UK) Humphrey Akanazu (Wyse and Company Limited, Nigeria) Olga Galushko (Wyse and Company Limited, Ukraine) Wyse and Company Limited UK I-Know Factory Sheffield (UK), Abuja (Nigeria), and Kiev (Ukraine)
  • 2. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Crowdsourcing: an extraordinary processes which involves ordinary people… Crowd: a group of undefined people involved for their original views or inputs or untapped source of funds
  • 3. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Crowdsourcing: solvers are self selected … Selection of Crowd participants: solvers self select themselves to the task. We only find out who has participated ex-post
  • 4. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Crowdsourcing: a “family” of concepts with novel inputs… Crowdwisdom Crowdfunding Crowdselection Crowdcreation Crowd provides funds for new projects in many forms ; i.e. Indie- Gogo; Kickstarter, etc. Project can be partitioned without loosing its nature; i.e. Amazon’s Turk Project cannot be partioned; i.e. Innocentive Crowd selects concepts or ideas that best fit certain criteria i.e.Google Corporation
  • 5. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Crowdsourcing: is it all about «the money»?... “Three out of four Venture Funded initiatives fail” WSJ 2012 a different way to measure success? a different approachs to help develop ventures in Emerging Markets? ?
  • 6. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Problems of Emerging Markets’ start ups: the issue of funding is just one  Accessing venture capital  Closing a first sales contract  leveraging the innovation potential  hiring skilled staff  utilizing and absorbing knowledge
  • 7. Wyse & Company Limited UK Know Factory Know Factory The vivacity of the capital market in a region depends on…  a preference for subsidies  the degree of acceptance of third party investment in own firm  the degree of maturity of different market segments in the value chain  the physical and cultural proximity of investor and entrepreneurs  the absence of public schemes to help SMEs secure their first order
  • 8. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Not all crowdfunding processes are made the same (I) Crowd may obtain a tangible item or service in return…. Starteed, Gofundme.com, b) Reward…. a) Donation based…. Crowd may provides a gift for a charitable cause…. i.e. Kick Starter , Indiegogo, Ideame.com, Starteed.com
  • 9. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Not all crowdfunding processes are made the same (II) c) Equity based…. Crowd may invest in a stake in a company… i.e. Sterling Funder d) Leading debt... Crowd may get paid back over a fixed period … i.e. Funding Circle (US), Zopa, Ratesetter, Lending Club, Prosper, Zidisha, Index Ventures, Assetz Capital,
  • 10. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Some special cases (III) e) Performing Arts... Crowd may help finance artistic endeavours… i.e. Sponsume; Crowd may fund different design objects.. i.e. .Ideame.com; Vakhina; Proyectanos f) Emerging market design projects….
  • 11. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory An example of a crowdfunidng portal….
  • 12. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory The Crowdfunding opportunity in Emerging markets
  • 13. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory  work around problems of corruption, red-tape, lack of well developed equity and credit market  may prosper even in spite of low strategic promise or poor infrastructural conditions  may not need exorbitant amounts of financing to pursue a new market segment or a new product/service offering. Emerging market Opportunities: Entrepreneurs
  • 14. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Benefits of crowdfunding 1) It provides access to capital. 2) It hedges risk. 3) It serves as a marketing tool 4) It gives proof of concept. 5) It allows brainstorming. 6) It introduces prospective customers. 7) It’s easier than traditional applications. 8) It’s free PR.
  • 15. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory Our business CCM Model: Start ups- SMEs Crowdfunding Mentoring Coaching Precommercial Phase Commercial Phase
  • 16. Wyse & Company Limited UK Know Factory Know Factory Wyse & Company Limited UK Know Factory Know Factory THANK YOU!