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Social Good (September 2011)

by on Sep 15, 2011

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A number of macro trends are influencing social good initiatives today, including the call for greater transparency, rapid urbanization and advancements in technology. As a result, we’re seeing less ...

A number of macro trends are influencing social good initiatives today, including the call for greater transparency, rapid urbanization and advancements in technology. As a result, we’re seeing less “goodwashing,” more creative strategies for urban renewal and innovative new donation channels from for-profits and nonprofits alike.


“Social Good” covers these developments and more, including how corporations are starting to integrate social issues into their core strategies and how nonprofits are increasingly adopting for-profit tactics.

The trend report is the result of research conducted in partnership with EthosJWT, our unit specializing in brand strategy, ideas and activation for social change and social benefit. In addition to desk research, we interviewed experts and influencers from the nonprofit and corporate social responsibility sectors and conducted quantitative surveys in the U.S., the U.K. and Canada. The surveys used SONAR™, JWT’s proprietary online tool, to poll 908 adults aged 18-plus from June 28-July 6, 2011.

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18 of 8 previous next Post a comment

  • dietkartcom Dietkart at Dietkart Consumer cynicism have made it easy for anyone to become an agent of social change. 7 months ago
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  • NeoEvents Neo Events India at Neo Events India Neo Events: A full service Event Management company
    Website :http://www.neoewatchmedia.com/event.htm
    Blog:http://www.neo-events.blogspot.com/
    1 year ago
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  • atul2012 atul2012 great slide and tips shared in it! Atul from nautilus t514 review 2 years ago
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  • HANCS HANCS too good to do rightthings. 2 years ago
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  • mgalvez UPC at UPC Gracias por presentar todas estas ideas en forma profesional!!!! 2 years ago
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  • luisdaniel87 Luis-Daniel Alegría, Entrepreneur at Luis-Daniel Alegria Thanks for sharing. 2 years ago
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  • aptiambeng aptiambeng This slide share homepage is a great idea. It makes it easy for me to see everything in one glance, including all these well crafted model works. The detailed info on the right side (about this presentation) and the links are very helpful. Thank you. 2 years ago
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  • imutalima Irene Mutalima Great expression of the Big Society idea for the common good...and driven to a great extent by young people right when the global economies have been shaken by the financial crisis of 2008. This can only be good. 2 years ago
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Social Good (September 2011) Social Good (September 2011) Presentation Transcript