A high-level overview of email marketing, WordPress and how to send email properly to prospects and customers. Shared with the Arizona WordPress Group in Chandler, AZ.
11. “Is this email from who they say they are?”
“Is this email safe to put in the inbox?”
“Is this a trusted sender?”
Email Authentication
12. Achieved When…
Links (and domains) are safe
No malware on site
SPF is endorsed
DKIM is used
Recipients permit email in inbox
Email Authentication
18. Use an ESP
Setup SPF
Segment your list
Send email people want
Be intentional and thoughtful
Recommendations
19. Buy a list and email them
Import your entire address book
Use a shady email sender
Send from your own Outlook
Import an old list >9mo. old
Send bulk emails from your WP
server alone.
Never …
WordPress is a content management system. Why would email matter?
As WordPress’ functions expand, so does its need to communicate with prospects and customers.