20 Steps to Content Marketing Success
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Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
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20 Steps to Content Marketing Success
- 1. Content Marketing 20 Steps to Success Joe Pulizzi Executive Director, CMI Co-Author, Get Content Get Customers
- 2. Content Marketing About Joe Pulizzi (@juntajoe) 6-8 September, 2011 joepulizzi.com/bio
- 4. Are You a Publisher?
- 5. Shutterstock
- 7. Shutterstock
- 9. Shutterstock
- 14. The Difference? Marketers Publishers
- 15. Shutterstock
- 18. “ Content Marketing Is the Only Marketing Left” - Seth Godin
- 19. Yes, we are all PUBLISHERS…
- 22. Search Engine Optimization Lead Generation Social Media STORYTELLING
- 23. Shutterstock
- 24. Shutterstock
- 26. REASONS YOUR CONTENT STINKS AND HOW TO FIX IT
- 27. GOALS Too Many Content #1
- 30. Objective Convert Porsche and other sports cars to Corvette Buyers!
- 32. EVERYTHING Your Content is about #2
- 35. YOU YOU YOU Your Content is about #3
- 38. FIND Customers’ Pain Points KEYWORD ANALYSIS
- 40. GOOD ENOUGH Good Enough is NOT #4
- 43. STAND FOR? What does your content UNIQUE CONTENT W/ A POV
- 45. Grew Business from FIVE TO 70 MILLION
- 46. IT’S NOT WHAT YOU SELL (Wine) IT’S WHAT YOU STAND FOR (Everyone deserves to understand the wine experience)
- 47. CATEGORY Create Your Own The Timeout Experience – “Giving people what they really didn’t know they wanted.” - Abe Peck, Medill School of Journalism
- 49. Google Insights
- 52. CALENDAR Lack of a Content #5
- 55. EMPLOYEES Not Leveraging Your #6
- 61. ENGAGE IN CONTENT That People Will Magically #7
- 65. Blog is NOT ENOUGH BEST off-line content
- 66. OWNER Your Content Has NO #8
- 68. EXPERIENCE You Don’t Have Content #9
- 71. SUPPORT You Don’t Have Internal #10
- 72. 300% Less Chance of Success
- 75. THINGS YOU NEED TO BE DOING RIGHT NOW FOR YOUR ONLINE CONTENT
- 76. HEADLINES How to Use a Proper #1
- 79. PROBLEM From the Start, Scope the #2
- 81. MORE Less is #3
- 84. CALL TO ACTION Think first about your #4
- 87. A SMALL PART One Blog Post is Just #5
- 90. LOVE Guest Blogging: Spreading the #6
- 92. INFLUENCERS Promote the Key #7
- 95. MEASURE Measure, Measure #8
- 98. INFLUENCERS Do Q&A’s with the #9
- 101. OUTSOURCE FINAL TIP #10
Editor's Notes
- We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
- So, in order to be successful in social media, we have two choices (see above). Can anyone think of any others?
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- Identify where your customers are hanging out at…
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.