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huaijun li

This document discusses pricing strategies and concepts. It provides examples of pricing objectives that companies may have such as maximum profit, market share, or market skimming. It also discusses factors that influence pricing like costs, demand, and competitors. Various pricing tactics are covered such as price discrimination based on location, discounts, promotional pricing, and auctions. The document poses multiple choice questions to test the reader's understanding of these pricing strategies and concepts.

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Chapter 14 Developing Pricing Strategies and Programs http://huaijunli.blogspot.com/
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Question 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Question 10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Chapter14

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Editor's Notes

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