Your SlideShare is downloading. ×
The Consucracy 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Consucracy 2013

188
views

Published on

Sinostrat Solutions 2013

Sinostrat Solutions 2013


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
188
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. China: The consucracy 2013Where the market laws are dictated by consumers
  • 2. What does « Consucracy » mean?
  • 3. Consucracy is the combination of two words,from Consumere (Latin) as to "to consume”and Kratos (Ancient Greek), "the power"
  • 4. In other words, “Consucracy” is the concept wherepower belongs to those who consume.As a result, when sufficiently organized, consumers areable to dictate market laws.
  • 5. Who are these consumersand the next ones ?
  • 6. Chapter 1 Live with them to better understand their lives
  • 7. In China, seniors (+60) have increased over 30% inthe past decade, and are more interested in safesavings or consumption for the well-being of theirfamily
  • 8. Most woman gained emancipation from the“Chinese miracle”, and today are an importantprescriber, planner and decision maker
  • 9. The “Little Emperor” is predestined to become a majorconsumer for the next decades and will interact mostlythrough mobile and digital channels
  • 10. The “Generation Y” or “the BaLingHou” (八零后) represents mostly the « earlyadopters ». Fans of new technologies and latest products, this generation aspires tohave personal and professional success. Perceived as the biggest segment in China,representing 50% of the total population, most of the multinational firms aretargeting this generation
  • 11. The entire family lives in thesame home and functions as acluster of: prescribers, decisionmakers, consumers… … and so …
  • 12. … all their needs are closely related
  • 13. But should we consider them as “Consumers withneeds” or “Humans with values” ?
  • 14. Chapter 2 Place the Human in the center of the core strategy
  • 15. China represents a strong united countryand people are considered as a unique mass
  • 16. BUT…
  • 17. …today the term “unique” has morevalue to Chinese individualsthan anywhere else…
  • 18. …and thus “meism” ideology was born, the “one tome”, the “me consumption” based onindividualism and placing the consumer in thecenter of the decision process.
  • 19. Quality CultureChannel Innovation Distribution Value Message HistoryPrice DesignWith the Consucracy, the consumer is aware to be part of the brand that he/she loves and decides when and how he/she will interact with it.
  • 20. Should we find customers for our products or find “The Product” for our customers ? “Apple store syndrome”
  • 21. Should we find customers for our productsor find “The Product” for our customers ? “Apple store syndrome”
  • 22. Chapter 3 Fish where the fish are
  • 23. “It is not the strongest of the species thatsurvive, nor the most intelligent, but rather the one most adaptable to change” Charles Darwin
  • 24. Today, most ofthe marketers are asking…
  • 25. …how is the consumer evolving ? and how to adapt our offer?
  • 26. …which channel & media should we useto reach our core target ?
  • 27. How is it working ? and What does it looks like ?
  • 28. It can sometimes appear very complex but you just need to…
  • 29. KISS
  • 30. KeepItS impleS tupid
  • 31. KeepItS impleS tupid
  • 32. KeepItS impleS tupid
  • 33. KeepItS inostratS olutions
  • 34. At your side for 2013…
  • 35. Who is Sinostrat Solutions ?
  • 36. « The best way to predict thefuture is to invent it together » Julien Charre, CEO
  • 37. Founded in 2010 inShanghai
  • 38. Our mission consists of…
  • 39. Visible information… strategic intelligence &monitoring … invisible information
  • 40. …to collect and analyze information inorder to listen the heart of people, andunderstand the consumer and competitiveenvironment…
  • 41. … thus providing insights for decisionmakers and model an adaptable strategy.
  • 42. Smart marketing …The creative workshop
  • 43. … to create clever brandsand creative strategies …
  • 44. … and conceive the “one to me”because everyone is unique …
  • 45. … where everyone is marketing.
  • 46. But also … Customer Relationship Management …
  • 47. In order to find an equilibrium between …
  • 48. The customer driven strategythat attracts and engage…
  • 49. … and the supply driven strategyto reinforce loyalty
  • 50. So how to adapt ourbusiness unit webwith the Consucracy ?
  • 51. It is a 360° client driven vision TV Digital Displays Online Video Media & GamesBillboards Corporate Websites & E-commercePrint Social Networks Street & PR Blogs & Mobile Microblogs Emails
  • 52. And …
  • 53. Interests Hobbies Gender Beliefs Marital Status & Culture Age Social Professional Category HabitsComputer& devises Consumer Behavior Location The customer life cycle management
  • 54. Sinostrat creates tailor made business model because everyone is unique
  • 55. Sinostrat creates tailor made business model because everyone is unique Create value one to me Today everyone has too many choices of channels used to find information. The objective is to create a unique strategy for each and cohesive for all media: SNS, microblogs, video sharing, blogs, websites and traditional media
  • 56. Business UnitChapter 4 Our core expertise WEB
  • 57. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment
  • 58. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations
  • 59. Intelligence ,monitoring, Collect information from your competitors, law regulation, Intelligence, monitoring, Collect information from your competitors, law regulation, technologies, product launch, envronnement benchmark technologies, product launch, environment benchmark Business analysis, internal data base, brand image, statistic, Strategic input Business analysis,change management, innovationstatistics, new project, internal database, brand image, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants
  • 60. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface
  • 61. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional
  • 62. Intelligence, monitoring, Collect information from your competitors, law regulation, benchmark technologies, product launch, environment Business analysis, internal database, brand image, statistics, Strategic input new projects, management changes, innovations Create innovating projects, brainstorming, problem solving, Creative workshop professional opinions, external consultants Validate Ideas, create models, samples, define objectives and Conceptualization KPI, define benefits for users, user interface Compose focus groups of target customers and improve the Test Focus group concept through simulations , filmed and supported by professional Analyze the test focus group results, concept improvement, Debriefing specifications establishment
  • 63. Analytics Story telling CREATIVE Community managementWORKSHOP Social listening Web & Mobile Apps SEO/SEM Emailing CONCEPT Viral videos Street Marketing / Events PRTEST FOCUS TV /Show GROUP E-CRM Affiliation and Partnership Management Online advertising displayDEBRIEFING Intelligence & Monitoring Web Development Branding
  • 64. Chapter 5 Which benefits ?
  • 65. Meet & reach the right audience…
  • 66. Understand your competitive environment…
  • 67. Be on track with up to date technologies
  • 68. Control & Protect your brand:Protect brand equity and customer loyalty fromcounterfeiting, grey markets, negative buzz and more…
  • 69. Engage consumers & grow the community
  • 70. Return efforts into cash
  • 71. Remodel future strategies with theclosed loop feedback and datamining
  • 72. Chapter 6 The leader team
  • 73. The Executive Team Aurelien SchlumbergerCo-founder & CEO Project Director Co-Founder & CTO Co-Founder & COOFrench French American ChineseInterests: Interests: Interests: Interests:History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, FineTechnology & Gaming Wines, Travel programming, Cooking Dining
  • 74. So…Are you ready to work with us …? Aurelien SchlumbergerCo-founder & CEO Project Director Co-Founder & CTO Co-Founder & COOFrench French American ChineseInterests: Interests: Interests: Interests:History, Geopolitics, Rock Climbing, Tennis, Fine Arts, Web Fashion, Cosmetics, FineTechnology & Gaming Wines, Travel programming, Cooking Dining
  • 75. …and face consucracy ?
  • 76. Some partners already trusted us…
  • 77. Contact usinfo@sinostrat.comTel:(+86) 62152751www.sinostrat.com