Grow your own high street - the Incredible Edible story, and why it matters

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Why does the story of a town that planted vegetables in public places matter for the future of our high streets? This presentation explains how the magic of Incredible Edible Todmorden can change your town.

Business

grow your own high street
the Incredible Edible story, and why it matters

CHANGING THE STORY OF A TOWN THROUGH FOOD...

...BY CREATING OPPORTUNITIES FOR BUSINESS

from incredible edible
to thriving high streets:
rethinking public space

STEP ONE: OPEN UP PUBLIC SPACE (OR TAKE IT OVER)

STEP TWO: THINK OF YOUR TOWN AS A GARDEN

STEP THREE: THINK OF YOUR TOWN AS A PROMENADE

STEP FOUR: THINK OF YOUR TOWN AS A STAGE

HIGH STREETS AS COMMONS:
ACCESS, OWNERSHIP AND AGENCY ARE KEY

‘It is through the performance of creative acts, in
art, in thought, in personal relationships, that the
city can be identiﬁed as something more than a
purely functional organisation of factories and
warehouses, barracks, courts, prisons and
control centres.’
Lewis Mumford, The City in History, 1961

Incredible! Plant Veg, Grow a Revolution
will be published in May 2014
ﬁnd out more: http://urbanpollinators.co.uk
www.urbanpollinators.co.uk
Twitter: @juliandobson

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