*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
You can download 'What is Comms Planning?' from the following link - https://www.paywithatweet.com/pay/?id=65b8dac80a957d678af4fd4df42f94cb