How to generate leads for your business. Online results from tried and tested methods. Fulll data analysis at www.js-marketing.com

1. THE
DEFINITIVE
GUIDE TO
GENERATING
LEADS

3. In order to maximize your revenue,
you need at least 2 channels of
lead capture:
• One for those who are in the 4%
– or ready to buy now
• And something for the vast
majority – the 96% who aren’t
ready to buy now

4. Good housekeeping
for those hungry to
buy now:

5. Make sure your contact
details and a call to
action are obvious on
every page

6. Always place your
phone number on the
page
+ 1.8% in conversions

7. Make sure your copy
really ‘sells’ what your
products & services are
+ 30% in conversions

8. Use emotional words,
not necessarily just
product facts.
From Apple:

9. Create a Lead Magnet

10. The simplest way to
generate leads is to help
your users before they
buy from you

11. How to get your Lead
Magnet in the hands of
your ideal customers

12. Dan Zarrella
Popups don’t effect bounce rate, but do
enhance subscription rate

13. Try a header bar
Hello Bar

14. Try a ‘Smart Popup’
SumoMe

15. Use an exit popup
Bounce Exchange

16. Use a ‘scroll box’
Sumo Me

17. Use inline ‘content upgrades’ to increase
conversions by 785%
Backlinko

18. Use retargeting to generate significant ROI
AppSumo

19. Use sponsored blog posts to drive traffic from
leading newspapers
Outbrain

20. Use Lead Generation Cards on Twitter to
generate social media leads
Montys Monkey Cooking

21. Split Test EVERYTHING
Optimizely

22. Ignore Conventional Wisdom
DIYTHEMES

23. What to Test

24. 1 vs 2 step opt in

25. Use simple
forms
LEFT OR RIGHT?
Visual Lizard

26. Make your call to action compelling
QuickSprout

27. Make sure your site works on mobile
Shopify stores have more mobile than desktop
visitors
Shopify

28. Split test CTA
Content Verve

29. Split test colours
Content Verve

30. Steal ideas from the best
ConversionXL

31. Give away a free trial
Marketing Experiments

32. Allow people to use a free tool
HubspotZarrella

33. Try different headlines

34. Try different headlines
Upworthy

35. Try a quiz
ConversionXL

36. Delay the sale for increased ROI
Perry Marshall

37. Try a video for 216% increase in conversions
Conversion Rockers

38. Hold a webinar
Wider Funnel

39. Keep testing, testing, testing
Sidebar: 2.7%
In the byline – 0.6%
Sticky Widget – 0.8%
Sumo Me List Builder – 5.2%
Header Course - 28% (slightly skewed as it only includes
those who clicked on the actual page)
Exit popup – 3.3%
Specific Bonuses related to the post- 21%
Welcome Gate – 14.89%
Landing Pages from Blog posts – 1.9%
A contest – 39%
VideoFruit

40. To see all the detail from the studies and a free
cheat sheet on this deck, please go to:
www.js-marketing.com
And learn how to generate
leads from any source – and
every social network