2. The world in 2025
Traditional retail
channels (department
stores) will be replaced
by the convenience of
online shopping
3. Too many
choices
Can’t test out
products
“Have to see it
to believe it”
No opportunity
to discover new
products and
services
No clear opinion
of brand image
?
4. Solutions group should allow people to have a
personal product-consumer interaction by providing
a tactile explorative experience