Gives an overview of Bebo Mobile strategy, using a brilliant phrase I first heard on a blog by Scott Rafer from Winksite: "if it doesn't work on a billion phones, don't bother".

1. Bebo Mobile

2. “ If it doesn’t work on a billion phones, don’t bother” Bebo’s approach to mobile social networking Jordy Mont-Reynaud Lead Mobile Developer, Bebo Social Networking Conference - July 25, 2007

4. Bebo US Audience Growth 12,000 Number of Daily US Registrations (300,000+ per month) Bebo US Audience Growth

5. Beboers most Engaged Comscore June 07 Beboers More Engaged Bebo users spend more time and view more pages than MySpace and Facebook in the US

6. Be ‘Engaged’ - Users LOVE to Share & Watch Users love to share and watch

7. Mobile as the “7 th Mass Media” 1 1. Source: Tomi Ahonen http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html Mobile as the “7 th Mass Media” 1 Print Recording Cinema Radio TV Internet Mobile

9. The “billion phone” principle “ If it doesn’t work on a billion phones, don’t bother” The “billion phone” principle Source: Chetan Sharma -http://opengardensblog.futuretext.com/archives/2007/05/chetan_sharma.html

10. Technology as a means to an end Survey: 18,000 “tech-savvy young people” 1 can’t be wrong… “ technology isn’t as important as the activities it facilitates: namely communication, social networking, self-expression… ” Source: MTV, Nickelodeon, Microsoft survey 2007: http://tinyurl.com/2jwlsk Bebo Communication Social networking Self-expression Technology as a means to an end SMS J2ME/ BREW MMS Web WAP “ WAP” == “mobile web”

11. Web experience vs mobile experience Mobile Web Profile comments Mail Sayings Blogs Photos Friends Whiteboards Music Video Widgets Etc… Luv Mo’ Luv

12. Market penetration of various technologies Fun fact! “61% of mobile games played in last month were downloaded” www.telephia.com/documents/TAMUK.pdf “ If it isn’t actually used on a billion phones, don’t bother” Market penetration of various technologies Handset support (SMS, WAP, download) 90% Usage (SMS) 60% Usage (WAP) 20% Usage (download) 5%

13. SMS as a “gateway drug” SMS, WAP as gateway to richer experiences SMS WAP DL

17. Making it happen [email_address] www.bebo.com/mobilemonday Making it happen (logos represent companies presenting at conference)

18. Thanks for listening And stay in touch! www.bebo.com/jordy www.bebo.com/mobilemonday Thanks for listening