Shareagift provides an online group gifting platform that allows people to pool funds together to purchase gifts, taking advantage of the increasing social nature of online interactions and demand for group purchasing of more expensive items; the service connects to social networks to help gifts spread virally and gives retailers tools to integrate group purchasing options to boost sales and acquire new customers through their customers' social networks.
2. @Shareagift
“For tens of thousands of years we’ve
been social animals. The web, which is
only 20 years old, is simply catching up
with o ine life.”
- Paul Adams, ‘Grouped’
4. @Shareagift
The rise of
Group Gifting Online
People socialise online +
Popular gifts more expensive
= Growing demand for Online Group
Gifting
5. @Shareagift
The rise of
Group Gifting Online
Gifting is an innately social activity. As the web itself
becomes more social it’s only natural that this activity
should move online.
Shareagift provides a better solution for group gifting
by moving it online and connecting to the social web
As people increasingly manage their social lives online, and
as coveted gift items become more expensive, a huge
demand for group gifting online is developing
6. @Shareagift
Market Statistics
£ 68.2bn
2011 E-retail sales value UK
48%
2012 Growth in Gifting Sales (YoY)
5%
Est. average sales boost for sites leveraging Social
Commerce
8/10
people polled have pooled funds to buy a group gift
Sources: IMRG (Interactive Media in Retail Group / RetailGazette.co.uk /SocialCommerceToday.com / Samsung ‘Get it Together’ survey
2009
8. @Shareagift
How does it work?
User creates a Gift Page
Sends it to their friends
via email & Facebook
Friends contribute
by credit /debit card or PayPal
User collects funds
and buys the item
9. @Shareagift
Examples
£5,740
Holiday of a lifetime
£1,635
Collected for Pool Table
(Screen shot GP 1075)
£470
Collected for a laptop
£360
Collected for Marc Jacobs
handbag
11. @Shareagift
The purchasing
power of The Group
£34.73
Average Contribution Amount
£100 - £500
Most Popular Gift Value (45%)
9%
Users buy items costing over £1,000
12. @Shareagift
Viral spread across
social networks
A user invites their
friends to
contribute to a Gift
Page and become
users themselves
These new users go
on to invite their
own friends and
generate viral
growth
13. @Shareagift
Recent products
bought using Shareagift
iPads Holidays
Designer Handbags Computers
Digital Cameras Honeymoons
Furniture Artwork
Gift Cards Sports Equipment
15. @Shareagift
Increase Y Sales
our
1. Offer Group Buying option on your site
2. Group Buying option to promote specific products
3. Convert Abandoned Baskets into Group Sales
4. Monetize customer Wish Lists
16. @Shareagift
1. Easy Group Buying option for your site
Increase sales as groups offer greater collective buying power
Add group Gift button to product pages
Easy Integration, copy and paste code
Gift Page auto-generated with your branding
17. @Shareagift
2 . Promote Group Buying for specific items
Increase sales with additional sales closing tool
Increase sales of targeted items, particularly high value
products
Select specific items to promote (change these at any time)
One button on your site displays items available for group
purchase
18. @Shareagift
3 . Convert Abandoned Baskets
Incremental sales from previously abandoned baskets
O er Group Buying options to customers who abandoned
baskets
O er via post-sale Email Campaigns
O er via popup window when they remove items from basket
19. @Shareagift
4. Monetize Customer Wish Lists
Convert Wish Lists into sales
Group Buying option on Wish List page to encourage your customers
friends to buy
Option to: ‘Create a Gift Page for this item and send it to your friends’
Or: ‘Send this to your friends to start a Gift Page for you’
21. @Shareagift
Increase Y Customers
our
Brand Exposure
Your brand exposed to your customer’s friends
by email / Facebook
New Customer Acquisition
Opportunity to market to contributors via email
25. Shareagift Retail
2. Brand
A Gift Page is
automatically created
with your brand and
product details
(change mockup to £)
26. Shareagift Retail
3. Share
The customer shares it
with their friends online
Anywhere worldwide
Contribute in any currency
Anyone over 18 online
27. Shareagift Retail
4 . Collect & Buy
Once the funds are collected the
user triggers the buying process:
Funds are transferred directly to
your company account
Unique voucher code for credit
amount sent to customer in
automated email
Customer buys product (or
alternative) from your site
28. Shareagift Retail
Track & Convert
Your business accurately
tracks your success and ROI
using the Analytics Tools
Track how many items bought
using Shareagift
See exactly how many additional
customers your brand has been
promoted to
Real customer data of all those
involved in group buying your
product
Email marketing to all contributors
to become new customers
29. Shareagift Retail
How do we Secure Y Sale?
our
Integrated voucher system ensures collected
funds are used only on your site
If the full target amount is not reached a
voucher for the collected amount is issued so
another product can be purchased
No stocks guarantee required - if the original
item is out of stock when funds are collected
the customer is issued credit to buy any
alternative item. This is clearly stated in the
Terms and Conditions
30. Shareagift Retail
Conclusion
Group Purchasing WILL become a
standard option for online sales
Using Shareagift you can add this at ZERO
risk and very little cost
TRY IT! - You can implement the
system within 10 days*
* Implementation time may vary
dependent on package