How can you utilize Big Data in the Financial Industry? To leverage Big Data - entrepreneur and finance expert Jonah Engler, has put together this presentation to help the slideshare community understand the value - and HOW TO - use big data in the financial campaigns. Jonah Engler is a financial expert and stock broker based in NYC. Leveraging his experience in finance, Engler has gone on to have success in the franchise, coffee, startup industries and more. To connect with Jonah - checkout his profile on LinkedIn: https://www.linkedin.com/in/jonahengler

1. Leveraging Big Data in the
Finance Industry

2. Big data, which obviously has a number of interpretations, is both a
business and technology imperative in today’s fast-paced world. It is
providing solutions to overcome long-standing challenges within the
banking and financial services industries. As a result of big data,
processes and entire organizations are being transformed.

3. Data Leveraging Tactics
First Create a Strategy — Understand how big data can support overall
corporate strategies.
Think Big and Measure Results — Create value with big data and wait
patiently for the outcome.
Develop Partnerships and Resources — Mine big data and establish
ownership of the process.

4. Developing New Insights
Numerous financial services institutions are exploring new ways in the
hope of developing insights about customers and markets. While the
pursuit of data is nothing new in the financial services industry, the
ability for companies to understand and leverage big data is producing
far greater results for firms that are in-the-know. Big data is now easier
to access, manage, and leverage than ever before.

5. Research indicates that companies that use big data are crafting
competitive advantages for their organizations. A more comprehensive
understanding of markets, customers, products, industry regulations,
distribution channels, supply chains, and employees is gained when
properly analyzing big data. Knowledge and insights allow the right
skills and tools to be applied when a comprehensive understanding of
customers and the marketplace is needed.

6. Leveraging Big Data
Insights can be used to determine, individual, customer preferences.
“Event-based” marketing strategies can be formulated from large
volumes of data to coordinate and personalize marketing
communications across a large array of channels. Customer touch
points include email, branches, ATMs, call centers, direct mail and
mobile banking. Smart algorithms are engaged atop an impressive
infrastructure based on analytics. Customers receive services based on
their activities.

7. Whether companies are selling a product, service or information, ROIs
have increased across the board. Conversion rates and sales have
increased exponentially. Banking campaign revenues have increased,
along with the success of overall marketing campaigns. Banks and
financial institutions are quickly able to analyze what works, or what
does not. Big data can also be used to fight fraud and reduce
operational risk while complying with compliance and regulatory
objectives at the same time.

8. In today’s world, advertising is not nearly enough to get the job done.
Marketers must take the lead in figuring out how to discover,
understand and leverage consumer information. No longer can a
college student enter the world of marketing simply to avoid math.

9. Jonah Engler is a Financial Expert based in New York City. A full time
stock broker, franchise owner, coffee lover and investor; Engler helps
startup businesses and franchise’s grow through smart financial
planning.