The range of media by which consumers can be addressed directly has gradually evolved over recent years. The latest arrival – addressable display advertising – is possibly the most revolutionary of all.
• What new audience targeting options are now available?
• What are the implications for influencing mixed mode channel switching behaviours by tracking behaviours across channels?
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Addressable display advertising
1. The next revolution in
multi-channel marketing?
Briefing Paper
Addressable Display Advertising
Briefing Paper by Paul Kennedy at Callcredit Marketing Solutions
2. // Briefing Paper// 01 // www.callcredit.co.uk
Paul has been working in the marketing
industry for 15 years+. Since joining Callcredit
in 2006, he has been instrumental in
developing Callcredit’s planning, digital and
social marketing capabilities and delivering
it with clients across a number of sectors
including leisure, media, retail, financial
services and utilities.
Paul is a frequent speaker within the industry
and has published a number of white papers
recently covering social and digital marketing.
Ideas
Vision
SuccessDevelopment
Pragmatic