Lesson 1 of our DIGITAL LECTURE SERIES.
In this lesson, I explain the 3V Methodology and the background information we gather for Persona Development. We've facilitated engagements across multiple industries, company stages, and company sizes and have not encountered one that has not needed to run through this process.
Credit to Professor Nirmalya Kumar of London School of Business for developing the 3V model. I hope we did it justice here.
Run through the lecture and drop your questions and thoughts to comments.