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Social Media: What Is It? Why You Need Strategy & How To Get It.
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Social Media: What Is It? Why You Need Strategy & How To Get It.


Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear …

Social Media: What Is It?, Why You Need Strategy & How To Get It. Many businesses now realize the need to be involved in Social Media yet lack the knowledge and know-how of implementing a clear strategy backed by sound tactics. Learn what fuels the Social Media industry and how to get your foot in the door on an arena your business can’t afford to ignore. Join Ben as he shares personal insights & inspiring stories from others who have literally re- written the rules of business by harnessing the power of social media.

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  • 1. Social Media What Is It? Why You Need Strategy & How to Get It what? why? how?2011 Finch
  • 2. what?2011 Finch
  • 3. what? social media: The use of web-based and mobile technologies to turn communication into an interactive dialogue.2011 Finch
  • 4. what? key word: dialogue2011 Finch
  • 5. what? how do you communicate with a digital world?2011 Finch
  • 6. what? more importantly... how does a digital world communicate with you?2011 Finch
  • 7. what? you may want to consider: • Over 50% of the world’s population is under 30 years old • In 10 years over 40% of the Fortune 500 will no longer be here • Social Media has overtaken porn as the #1 activity on the Web • Facebook tops Google for weekly traffic in the U.S. • 1 in 5 couples meet online • What happens in Vegas no longer stays in Vegas! • If Facebook were a country it would be the world’s 3rd largest & 2x the size of U.S. • 80% of companies use social media for recruitment; 95% use LinkedIn2011 Finch
  • 8. what?2011 Finch
  • 9. what? Portfolio Website2011 Finch
  • 10. what? Blog2011 Finch
  • 11. what? Facebook2011 Finch
  • 12. what?2011 Finch
  • 13. what? LinkedIn2011 Finch
  • 14. what? Pinterest2011 Finch
  • 15. what? Instagram2011 Finch
  • 16. what?2011 Finch
  • 17. what?2011 Finch
  • 18. what? flickr2011 Finch
  • 19. why?2011 Finch
  • 20. why? why social? what fuels the industry?2011 Finch
  • 21. why? why social? what fuels the industry? Top Reasons Brands are Investing in Social... 1. To generate word of mouth advocacy 2. Develop brand loyalty and build closer relationships with customers 3. Address customer care issues 4. Educate customers and media about company-related issues 5. Support product/service sales & events Source: FedEx Social Brand Study2011 Finch
  • 22. why? why businesses fail at social media.2011 Finch
  • 23. why? We are going to We are going to “Do Facebook” “Do Social Media” why businesses fail at social media. (sound familiar?) We are going to “Do Facebook”2011 Finch
  • 24. why? please don’t.2011 Finch
  • 25. how?2011 Finch
  • 26. how? 1. have a reason, a strategy.2011 Finch
  • 27. how? strategy: Strategy is when you have a plan to accomplish something.2011 Finch
  • 28. how? tactics: Tactics are specific actions, sequences of actions, & schedules you use to fulfill your strategy.2011 Finch
  • 29. how? tactics without strategy is dumb.2011 Finch
  • 30. how? where are you headed? what do you want to do?2011 Finch
  • 31. how? Serve where should a brand start? “Brand positioning indicates how Activate Earn these brands may have entered into social media. Where they move from here depends on how their customers need them most over time.” David Rollo, 22squared Amplify2011 Finch
  • 32. how? 2. choose a platform(s).2011 Finch
  • 33. how? let your strategy dictate your platform.2011 Finch
  • 34. how? A social networking service, birthed by college students. The site still maintains a youthful & unguarded culture. Users must register & create a profile, add other users as friends, & exchange messages & receive notifications when they update their profile. Users express themselves through status updates & by joining common- interest groups.2011 Finch
  • 35. how? A social networking and microblogging service that enables its users to send & read text-based posts up to 140 characters known as “tweets.”2011 Finch
  • 36. how? A business-related social networking site. In some respects similar to Facebook but with a more professional, business-like culture. Users register & create a profile, “connect” with other users, recommend others & display work related experiences & resumes.2011 Finch
  • 37. how? A video-sharing website where users can upload, share & view videos.2011 Finch
  • 38. how? 3. conversational = credible. post like a friend. add value.2011 Finch
  • 39. how? do what friends do.2011 Finch
  • 40. how? listen.2011 Finch
  • 41. how? engage.2011 Finch
  • 42. how? engage.2011 Finch
  • 43. how? engage.2011 Finch
  • 44. how? engage.2011 Finch
  • 45. how? engage.2011 Finch
  • 46. how? engage.2011 Finch
  • 47. how? engage.2011 Finch
  • 48. how? content is king.2011 Finch
  • 49. how? 2 questions must be asked.2011 Finch
  • 50. how? 2 questions must be asked. 1. Is it helpful?2011 Finch
  • 51. how? 2 questions must be asked. 1. Is it helpful? 2. Is it entertaining?2011 Finch
  • 52. how? authentic messaging. A necessity for transparency & authenticity in every social media program, no matter its simplicity or sophistication.2011 Finch
  • 53. how? think long term.2011 Finch
  • 54. how? 4. images & videos rule.2011 Finch
  • 55. how? “Provide the ultimate social experience for sports fans.” Buffalo Wild Wings2011 Finch
  • 56. how? Provide the ultimate social experience for sports fans BWW.2011 Finch
  • 57. how? “ The volcano has been turned off, visit Iceland.”2011 Finch
  • 58. how? The volcano has been turned off, visit Iceland.2011 Finch
  • 59. how? words rule too, but only when entertaining or helpful.2011 Finch
  • 60. how? The Chair: One Man’s Crusade to Own the World’s Coolest Chair... EVER!2011 Finch
  • 61. how? 5. promote others. share the love.2011 Finch
  • 62. how? TwitChange How Social Media Is Changing the World.2011 Finch
  • 63. how? Help Portrait A Global Movement of Photographers using their time, gear & expertise to give back to those in need.2011 Finch
  • 64. how? highlight partners & vendors.2011 Finch
  • 65. now what?2011 Finch
  • 66. now what? finally... invest, track & measure.2011 Finch
  • 67. now what? 5. invest. track & measure. Facebook Analytics2011 Finch
  • 68. now what? Analytics2011 Finch
  • 69. now what? Social Media Studies2011 Finch
  • 70. now what? social must become a way of life.2011 Finch
  • 71. let’s connect! @johnbenfinch facebook.com/benfinchphotography email ben@benfinchphotography.com linkedin.com/in/benfinch2011 Finch