Whenever I start a project I find to have a solid foundation requires having clear roles and responsibilities. In enterprise social at first you’ll find ownership is very squishy. I’ve already told you that controlling social is like herding cats and herding cats is often what IT thinks it has to do. Rather than have HR, Corporate Communications and various departments fight over the enterprise social network, why not come up with an approach that supports that the platform isn’t owned by one group, but is a shared responsibility that is primarily driven by those who are actively involved. There is a role for legal, a role for security, a role for IT, and a role for corporate communications.
In the ESN itself I think you’ll typically identify roles in the network… This is how it started...
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