The NASCAR tribe & What drives the passion for the sport.

1. NASCAR Tribe Brand Marketing At NASCAR

2. National Association Of Stock Car Racing

3. The Tribe is 75 Million Strong

4. Slide xx October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.

5. Cultural Authenticity

6. NASCAR Nation

7. Racing Is A Religion

8. Fan Access Drives Engagement

9. Drivers are Gold

10. Not just drivers – authentic people

11. Teams Make It Happen

12. Brands Facilitate The Sport

13. The Need For Speed Drives The Passion