Marketing Management Spring 2009 Project team members: Riccardo Bettinelli Gim Chuan Goh Agnieszka Czecior Jakob Marovt Carolina K. Ruggiero

RQ #1 : What would we be appropriate ways to attract more open-source developers to work on Firefox for mobile platform(s)? Survey method : online surveys for developers (Mozilla developers page), consultations with (university) experts, internal records Type of sample : current & future open-source developers, IT students Mozilla Corporation - Research proposal

RQ #1 : What would we be appropriate ways to attract more open-source developers to work on Firefox for mobile platform(s)?

Survey method : online surveys for developers (Mozilla developers page), consultations with (university) experts, internal records

Type of sample : current & future open-source developers, IT students

RQ #2 : Which mobile platform (Java, iPhone, Symbian, etc.) would be the most popular in one year time? Survey method : EU statistics, online survey, watching purchasing behaviour (mobile carriers) Type of sample : general public (15-55), mobile carriers (sales numbers) RQ #3 : Which features of internet version of browser should we include in the mobile version? Survey method : online & phone surveys, paper surveys, watching purchasing beahaviour (online social media), users-experience experts Type of sample : general public, experts Mozilla Corporation - Research proposal

RQ #2 : Which mobile platform (Java, iPhone, Symbian, etc.) would be the most popular in one year time?

Survey method : EU statistics, online survey, watching purchasing behaviour (mobile carriers)

Type of sample : general public (15-55), mobile carriers (sales numbers)

RQ #3 : Which features of internet version of browser should we include in the mobile version?

Survey method : online & phone surveys, paper surveys, watching purchasing beahaviour (online social media), users-experience experts

Type of sample : general public, experts

RQ #1 : Which are the favourite features/characteristics of current Firefox users? Survey method : online survey (main page), pop-up messages Type of sample : current Firefox users RQ #2 : Which are the favourite features/characteristics of our main competitors (IE, Safari, Opera)? Survey method : online survey, watching purchasing behaviour (social media research) Type of sample : internet users Mozilla Corporation - Research proposal

RQ #1 : Which are the favourite features/characteristics of current Firefox users?

Survey method : online survey (main page), pop-up messages

Type of sample : current Firefox users

RQ #2 : Which are the favourite features/characteristics of our main competitors (IE, Safari, Opera)?

Survey method : online survey, watching purchasing behaviour (social media research)

Type of sample : internet users

Mozilla Corporation - Research proposal RQ #3 : Why are people afraid of trying/using different browser than the default one (usually Internet Explorer)? Survey method : online survey, watching purchasing behaviour (psychology reasearch), focus groups Type of sample : internet users RQ #4 : Why do people download Mozilla Firefox and not use it after some time? Survey method : internal records, pop-up messages Type of sample : Firefox downloaders

RQ #3 : Why are people afraid of trying/using different browser than the default one (usually Internet Explorer)?

Survey method : online survey, watching purchasing behaviour (psychology reasearch), focus groups

Type of sample : internet users

RQ #4 : Why do people download Mozilla Firefox and not use it after some time?

Survey method : internal records, pop-up messages

Type of sample : Firefox downloaders

Mozilla Corporation - Research proposal as we are an online company we will use online surveys as much as possible online surveys are the cheapest method (we have very limited marketing budget ) we have to be very couscious about different user groups (non-internet users, normal internet users, experienced internet users, etc.) IT is developing very quickly => time frame of reasearch has to be very limited we could motivate people to participate in our surveys by giving away small merchandise prizes (cups, caps, T-shirts)

as we are an online company we will use online surveys as much as possible

online surveys are the cheapest method (we have very limited marketing budget )

we have to be very couscious about different user groups (non-internet users, normal internet users, experienced internet users, etc.)

IT is developing very quickly => time frame of reasearch has to be very limited

we could motivate people to participate in our surveys by giving away small merchandise prizes (cups, caps, T-shirts)