2. Executive Summary Beginning of the Plan Should be written Last Give an overall view of the Company Include Basic Information from each section Generally about 1 page
3. Company Description What is your Company? Who? What? Where? When? Some of Why? and How? Legal formation of the company Mission Statement
4. Industry Analysis What is your Industry? Discuss Size and History Trends in the Industry Industry Organizations Where will your Company stand?
5. Target Market Characteristics of people you are targeting Discuss the size and Future Growth Potential Success in this Market
6. Competition Analyze you versus the competition Have at least 3 others analyzed Included Top Competitors Entry Barriers Future Competitors
7. Marketing and Sales Strategy Slogan or Message to Communicate Using what Mediums will you Communicate Possibly Create Samples for appendix How will you sell your Product?
8. Operations Where will you be located? How will your service or product be produced? Hiring Employees Use of technology and other equipment
9. Management and Organization Identify the Main Employees Establish Board of Directors or Advisors Future managerial hiring Legal Organization Benefits
10. Long-Term Development Goals for the long-run Future Company Risks How goals will be achieved Dealing with long-run changes
11. Financials Start-Up Costs Paying for Start-Up Costs Projection Assumptions Financial Projections for Initial Year Graphs and Tables are useful
12. More Help For help Coming up with an Idea Click Here For another link click on the image below.
