DMF 2011, The future of digital marketing final

•

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Jos Jelier

Business Technology

Permission Marketing

“...engaging the customer in a dialogue - an
interactive relationship“

vrijdag 2 december 2011

Interruption marketing
• sending (commercial) messages to your
public without explicit permission

• tv, magazines, banners, unsollicited e-
mail, bumper stickers, toilet

vrijdag 2 december 2011

Interruption marketing

vrijdag 2 december 2011

Permission

oices
C h
ilable
Ava

Avail
able A
ttent
ion (
time
)

Time
© Seth Godin
vrijdag 2 december 2011

How?
• Thanks Philip and Seth
• Great vision, but...

H o w ?
vrijdag 2 december 2011

Serious challenges
• Interruption marketing loses its effect
• Ads, Mailings, banners, print, etc.
• We need to apply
• Permission marketing
• Marketing 3.0

vrijdag 2 december 2011

Internal Website External
client portal
Mailings
Letters

Intranet
Mailings Forum
Facebook Social Media
Microblogging

vrijdag 2 december 2011

CMS

Out-dated

CRM

E-mail

vrijdag 2 december 2011

p le
Internal External

o
Website

P e
client portal
Mailings
Letters

Intranet
Mailings Forum
Facebook Social Media
Microblogging

Co nte nt
vrijdag 2 december 2011

Internal Website External
client portal
Mailings
Letters

Intranet Actueel (up-to-date)
Mailings Forum
Facebook Social Media
Microblogging Beschikbaar (Available)

Compleet (Complete)

The web is the place for conversion

vrijdag 2 december 2011

Internal
FR EE Website
client portal
Mailings
External

RM
Letters

P
Intranet
Mailingseo ple :C Forum
Facebook Social Media
Microblogging

Content: CMS
Empower your organization to start the
conversation
vrijdag 2 december 2011

Thank you!

@jjelier
vrijdag 2 december 2011

Procurios

Keynote
Room
Stand E27

Walk straight ahead,
we’re on the left
VIP
Lounge

Workshop Room

vrijdag 2 december 2011

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