January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy.
Upcoming SlideShare
Loading in...5
×
 

January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy.

on

  • 266 views

An introduction to the services of Armstrong Kennedy Consulting , a UK based sports management and marketing consultancy.Founded by Jim O'Toole ex-WPP, Powerboat World Championship and Alpari World ...

An introduction to the services of Armstrong Kennedy Consulting , a UK based sports management and marketing consultancy.Founded by Jim O'Toole ex-WPP, Powerboat World Championship and Alpari World match Racing Tour.

Statistics

Views

Total Views
266
Views on SlideShare
266
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy.   January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy. Presentation Transcript

  • Creden&als   January  2013    Sport | Music | Worldwide Event Management
  • Why Armstrong Kennedy?   We  are  a  firm  of  interna&onal  sports  marke&ng  consultants.      Our  offer  is  based  on  the  following  tenets:     Global  Experience     Integrity     Crea&vity     Teamwork     Commitment     Global  Network  Sport | Music | Worldwide Event Management
  • INTRODUCTION  Armstrong  Kennedy  Consul&ng  offers  B2B   management  and  consultancy  services  focusing  on   all  aspects  of  sports  and  entertainment  marke&ng.   We  provide  the  full  spectrum  of  services  from   strategic  consultancy  to  contract  nego&a&on,  to   ac&va&on  planning,  to  project  management  to   research  and  evalua&on.     We  offer  an  on-­‐demand  resource  which  avoids  the   need  for  significant  recruitment  and  staff  overhead   costs  or  the  expense  of  a  larger  agency  resource.     Lead  by  Managing  Director  Jim  O’Toole,  our   service  is  our  people  and  is  based  on  interna&onal   experience,  crea&vity,  energy  and  integrity.  Sport | Music | Worldwide Event Management
  • Our ClientsSport | Music | Worldwide Event Management
  • Our clients   We  work  with  rights  owners  on  the  challenges  of    running  or  marke&ng  a  club,   series  or  championship.       We  consult  to  brands  who  seek  to  use  sponsorship  or  other  forms  of  partnership   as  a  marke&ng  plaUorm.     We  consult  to  investors  considering  sport  as  an  investment  vehicle.     We  advise  ci&es  on  hos&ng  or  crea&ng  sport  and  entertainment  events  to  drive   economic  development  and  global  media  exposure.     We  partner  and  joint  venture  with  agencies  who  require  specific  project  support      Sport | Music | Worldwide Event Management
  • Recent projects   Sponsorship  iden&fica&on    and  acquisi&on  strategy  for  a  global  men’s  healthcare  brand     Contract  consultancy  service  to  a  global  FS  firm  on  a  FAPL  shirt  sponsorship  deal     Strategic  review  of  professional  rugby  for  a  poten&al  club  investor     Sports  media  landscape  analysis  for  an  investor  in  a  football  club       Sponsorship  inventory  development  and  repackaging    for  a  rugby  club        Sport | Music | Worldwide Event Management
  • Our ServicesSport | Music | Worldwide Event Management
  • Sponsor brand clients Strategy Development Measurement Partner and Evaluation Identification Issue Contract Management Negotiation Strategic Rights Counsel Acquisition Partner ManagementSport | Music | Worldwide Event Management
  • Commercial Rights Holders Brand Development Strategic Rights Counsel Development Team Market Mentoring Mapping Rights Project Articulation ManagementSport | Music | Worldwide Event Management
  • Host City Clients Market intelligence Measurement Hosting & Evaluation Strategies Project Partner management identification Event Contract acquisition negotiationSport | Music | Worldwide Event Management
  • Our People •  In  1996    Jim  O’Toole  helped  create  Premiere   Consul&ng,  was  integrated  into  Ogilvy,  part  of  the   world-­‐renowned  WPP   •  Jim  was  CEO  of  the  Powerboat  P1  World   Championship  with  overall  management   responsibility  for  Grands  Prix  in  7  countries  on   three  con&nents.     •  He  then  served  as  CEO  of  the  Alpari  World  Match   Racing  Tour,  the  professional  sailing  series     providing  a  leadership  role  in  venue  and   sponsorship  marke&ng,  PR,  spor&ng  and  technical   regula&ons,  global  governing  body  liaison  and   event  direc&on.         •  An  experienced  interna&onal  marke&ng   professional  with  a  20  year  track  record  in  crea&ng   and  ac&va&ng  UK,  European  and  global   sponsorship  programmes.  Jim  speaks  Italian,   French  and  Spanish.Sport | Music | Worldwide Event Management
  • Our Philosophy and BeliefsSport | Music | Worldwide Event Management
  • Our approach   We  act  for  only  one  party  in  a  commercial  rela&onship.                       We  are  100%  about  results       We  aim  to  do  good  work  that  will  make  a  profit  and  a  difference.                   We  try  and  do  it  with  a  smile,  it’s  a  fun  industry.      Sport | Music | Worldwide Event Management
  • Our PartnersSport | Music | Worldwide Event Management
  • Partners   We  work  with  a  range  of  Trusted  Advisor  Partners  who  supply  specialist  services  in  the   fields  of:     Licensing  &  Merchandising     Event  &  Hospitality  management  and  logis&cs     Public  Rela&ons  and  Media  Rela&ons     Risk  cover     Online  gaming  and  gambling     E  and  M-­‐  commerce     Experien&al  revenue  driving     Branded  media  content  and  distribu&on  Sport | Music | Worldwide Event Management
  • Our beliefs   We  believe  that  sports  &  entertainment  marke&ng  macers;               to  fans  and  consumers  because  it  is  their  passion,  their  &me,  their  money,  and  an   important  part  of  their  lives.       to  brands  as  it  allows  them  to  target,  engage  with  and  deepen  rela&onships  with   consumers                    to  media  because  it  macers  to  fans.                     to  rights  owners  or  events  as  it  is  a  fundamental  element  of  their  business  model.                       to  ci&es  as  it  becomes  part  of  their  municipal  personality.                       to  us  because  it  is  our  business.      Sport | Music | Worldwide Event Management
  • Our ExperienceSport | Music | Worldwide Event Management
  • Some brands we have worked withSport | Music | Worldwide Event Management 18
  • Rights holders we have worked withSport | Music | Worldwide Event Management
  • Contact usSport | Music | Worldwide Event Management
  • Contact us Jim  OToole  -­‐  Managing  Director        E:  jim@armstrongkennedy.co.uk          T:  +4477970733129    W:  www.armstrongkennedy.co.uk    B:  www.armstrongkennedy.wordpress.com    T:  @JimOToole    L:    www.linkedin.com/myprofile?trk=hb_side_pro  Sport | Music | Worldwide Event Management