January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy.

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An introduction to the services of Armstrong Kennedy Consulting , a UK based sports management and marketing consultancy.Founded by Jim O'Toole ex-WPP, Powerboat World Championship and Alpari World match Racing Tour.

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January 2013 credentials update for global sports marketing consultants, Armstrong Kennedy.

  1. 1. Creden&als   January  2013    Sport | Music | Worldwide Event Management
  2. 2. Why Armstrong Kennedy?   We  are  a  firm  of  interna&onal  sports  marke&ng  consultants.      Our  offer  is  based  on  the  following  tenets:     Global  Experience     Integrity     Crea&vity     Teamwork     Commitment     Global  Network  Sport | Music | Worldwide Event Management
  3. 3. INTRODUCTION  Armstrong  Kennedy  Consul&ng  offers  B2B   management  and  consultancy  services  focusing  on   all  aspects  of  sports  and  entertainment  marke&ng.   We  provide  the  full  spectrum  of  services  from   strategic  consultancy  to  contract  nego&a&on,  to   ac&va&on  planning,  to  project  management  to   research  and  evalua&on.     We  offer  an  on-­‐demand  resource  which  avoids  the   need  for  significant  recruitment  and  staff  overhead   costs  or  the  expense  of  a  larger  agency  resource.     Lead  by  Managing  Director  Jim  O’Toole,  our   service  is  our  people  and  is  based  on  interna&onal   experience,  crea&vity,  energy  and  integrity.  Sport | Music | Worldwide Event Management
  4. 4. Our ClientsSport | Music | Worldwide Event Management
  5. 5. Our clients   We  work  with  rights  owners  on  the  challenges  of    running  or  marke&ng  a  club,   series  or  championship.       We  consult  to  brands  who  seek  to  use  sponsorship  or  other  forms  of  partnership   as  a  marke&ng  plaUorm.     We  consult  to  investors  considering  sport  as  an  investment  vehicle.     We  advise  ci&es  on  hos&ng  or  crea&ng  sport  and  entertainment  events  to  drive   economic  development  and  global  media  exposure.     We  partner  and  joint  venture  with  agencies  who  require  specific  project  support      Sport | Music | Worldwide Event Management
  6. 6. Recent projects   Sponsorship  iden&fica&on    and  acquisi&on  strategy  for  a  global  men’s  healthcare  brand     Contract  consultancy  service  to  a  global  FS  firm  on  a  FAPL  shirt  sponsorship  deal     Strategic  review  of  professional  rugby  for  a  poten&al  club  investor     Sports  media  landscape  analysis  for  an  investor  in  a  football  club       Sponsorship  inventory  development  and  repackaging    for  a  rugby  club        Sport | Music | Worldwide Event Management
  7. 7. Our ServicesSport | Music | Worldwide Event Management
  8. 8. Sponsor brand clients Strategy Development Measurement Partner and Evaluation Identification Issue Contract Management Negotiation Strategic Rights Counsel Acquisition Partner ManagementSport | Music | Worldwide Event Management
  9. 9. Commercial Rights Holders Brand Development Strategic Rights Counsel Development Team Market Mentoring Mapping Rights Project Articulation ManagementSport | Music | Worldwide Event Management
  10. 10. Host City Clients Market intelligence Measurement Hosting & Evaluation Strategies Project Partner management identification Event Contract acquisition negotiationSport | Music | Worldwide Event Management
  11. 11. Our People •  In  1996    Jim  O’Toole  helped  create  Premiere   Consul&ng,  was  integrated  into  Ogilvy,  part  of  the   world-­‐renowned  WPP   •  Jim  was  CEO  of  the  Powerboat  P1  World   Championship  with  overall  management   responsibility  for  Grands  Prix  in  7  countries  on   three  con&nents.     •  He  then  served  as  CEO  of  the  Alpari  World  Match   Racing  Tour,  the  professional  sailing  series     providing  a  leadership  role  in  venue  and   sponsorship  marke&ng,  PR,  spor&ng  and  technical   regula&ons,  global  governing  body  liaison  and   event  direc&on.         •  An  experienced  interna&onal  marke&ng   professional  with  a  20  year  track  record  in  crea&ng   and  ac&va&ng  UK,  European  and  global   sponsorship  programmes.  Jim  speaks  Italian,   French  and  Spanish.Sport | Music | Worldwide Event Management
  12. 12. Our Philosophy and BeliefsSport | Music | Worldwide Event Management
  13. 13. Our approach   We  act  for  only  one  party  in  a  commercial  rela&onship.                       We  are  100%  about  results       We  aim  to  do  good  work  that  will  make  a  profit  and  a  difference.                   We  try  and  do  it  with  a  smile,  it’s  a  fun  industry.      Sport | Music | Worldwide Event Management
  14. 14. Our PartnersSport | Music | Worldwide Event Management
  15. 15. Partners   We  work  with  a  range  of  Trusted  Advisor  Partners  who  supply  specialist  services  in  the   fields  of:     Licensing  &  Merchandising     Event  &  Hospitality  management  and  logis&cs     Public  Rela&ons  and  Media  Rela&ons     Risk  cover     Online  gaming  and  gambling     E  and  M-­‐  commerce     Experien&al  revenue  driving     Branded  media  content  and  distribu&on  Sport | Music | Worldwide Event Management
  16. 16. Our beliefs   We  believe  that  sports  &  entertainment  marke&ng  macers;               to  fans  and  consumers  because  it  is  their  passion,  their  &me,  their  money,  and  an   important  part  of  their  lives.       to  brands  as  it  allows  them  to  target,  engage  with  and  deepen  rela&onships  with   consumers                    to  media  because  it  macers  to  fans.                     to  rights  owners  or  events  as  it  is  a  fundamental  element  of  their  business  model.                       to  ci&es  as  it  becomes  part  of  their  municipal  personality.                       to  us  because  it  is  our  business.      Sport | Music | Worldwide Event Management
  17. 17. Our ExperienceSport | Music | Worldwide Event Management
  18. 18. Some brands we have worked withSport | Music | Worldwide Event Management 18
  19. 19. Rights holders we have worked withSport | Music | Worldwide Event Management
  20. 20. Contact usSport | Music | Worldwide Event Management
  21. 21. Contact us Jim  OToole  -­‐  Managing  Director        E:  jim@armstrongkennedy.co.uk          T:  +4477970733129    W:  www.armstrongkennedy.co.uk    B:  www.armstrongkennedy.wordpress.com    T:  @JimOToole    L:    www.linkedin.com/myprofile?trk=hb_side_pro  Sport | Music | Worldwide Event Management

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