3. GOAL OF SPORTS PUBLIC RELATIONS
The process of maintaining favorable
relations between a sport organization and its publics
often involves balancing the marketing effects of
communication with the legal ramifications of both
the topic in question and the method of
communication itself (Kaburikas)
4. ALBERT PUJOLS
• Organization
claimed to • Pujols states that a five
Offer ten year year contract was all
contract that was offered
5. BOBBY PETRINO AND ARKANSAS UNIVERSITY
• Fired for inappropriate
relationship with female co
worker.
• Openly cheating on his wife
• Negative impact on Arkansas
University Public Relations
6. OZZIE GUILLEN AND MIAMI MARLINS
• Time Magazine Interview he stated
that he “Loves” and “Admires”
• Comments lead to a five game
suspension.
• First Amendments protection of
freedom of speech
7. NFL BOUNTY SCANDAL
• Gregg Williams, awarded financial
benefits awarded to players for vicious
hits on opposing players.
• Comments caused loss of draft picks
and suspensions.
8. CLEVELAND INDIANS AND THE NEW BREED OF
PUBLIC RELATIONS
• Access to Indians organization unprecedented in Major League Baseball.
• Club president Mark Shapiro and GM Chris Antonetti to join manager Manny
Acta on Twitter.
• Lauded Tribe Social Deck to be renamed Indians Social Suite and moved
from Bleachers to Suite.
• Indians to launch innovative Social Media Ticket offer rewarding fans for
sharing discount.
