“Catalonia; Cluster, Hub or Node?
Choices for Cork”
by Joe Haslam
Executive Director, #OEMP
Associate Professor, IE Busine...
Clár an Lae
1. Second City Syndrome
2. How well do you know Cork?
3. How well do you know Barcelona?
4. Clusters, Hubs & N...
1. Second City Syndrome
"Since 1800, 22 former Spanish colonies have become independent.
None of them regrets it." "
“I can only imagine an independent Catalonia adding
costs, hiring more people in government, building an
army and other no...
2. How well do you know Cork?
You tell me!!!
Cork is the chosen European manufacturing
and services location for the worldwide
operations of such major corporations as...
“one of several which lay claim to the title of "second largest natural harbour in the world by
navigational area" (after ...
2. How well do you know Barcelona?
Tourism: 2.5m (1993) - 7.6m (2013)
% of Economy: 4% (1993) - 14% (2013)
Barcelona is the world’s
fourth busiest cruise shi...
Nevertheless, in addition to maintaining the tourism-branding at which it excels, “the
city is also developing a more sust...
Monday March 31
2014
Poblenou is a cluster of converted factories
and striking new buildings that are home to
research ins...
Mango
La Caixa
Gas Natural
FC Barcelona
Banco Sabadell
4. Clusters v Hubs
“Pick a hot industry, build a technology park next to a
research university, provide incentives for businesses to
relocate...
- communication channels that local
entrepreneurs maintain to the
outside world
- open-mindedness toward foreign
cultures,...
“Silicon Valley, despite being at the center of
the digital world, is a hopelessly insular and
actually rather hermetic pl...
5. Takeaway
“Be a node … not a cluster”
“Of all required criteria, it is essential that the chosen
entrepreneurs work in a global mindset, believing that
the rout...
Joe Haslam
B.Comm, M.Sc., University College, Cork
MBA, IE Business School
Lives in: Madrid, Spain
http://www.linkedin.com...
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
Catalonia; a Cluster, a Hub or a Node– Choices for Cork
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"Catalonia; a Cluster, a Hub or a Node – Choices for Cork". A presentation I gave to the UCC Executive MBA class during their study tour to Barcelona in April 2014.

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Catalonia; a Cluster, a Hub or a Node– Choices for Cork

  1. 1. “Catalonia; Cluster, Hub or Node? Choices for Cork” by Joe Haslam Executive Director, #OEMP Associate Professor, IE Business School Barcelona, Spain Monday, 14th April, 2014.
  2. 2. Clár an Lae 1. Second City Syndrome 2. How well do you know Cork? 3. How well do you know Barcelona? 4. Clusters, Hubs & Nodes 5. Takeaways
  3. 3. 1. Second City Syndrome
  4. 4. "Since 1800, 22 former Spanish colonies have become independent. None of them regrets it." "
  5. 5. “I can only imagine an independent Catalonia adding costs, hiring more people in government, building an army and other nonsensical moves that make the financial hole Catalonia is in even deeper”
  6. 6. 2. How well do you know Cork?
  7. 7. You tell me!!!
  8. 8. Cork is the chosen European manufacturing and services location for the worldwide operations of such major corporations as Pfizer, Novartis, GlaxoSmithKline, Eli Lily, Schering Plough, Apple Inc., Boston Scientific, Stryker, Johnson & Johnson, EMC, Amazon, Bank of New York Mellon and Citco.” 1. MNCs 2. Research 3. Port 4. Soft stuff Cork Harbour is Europe's largest natural harbour and the Port of Cork utilises this asset by providing Ireland's only multi-purpose deep sea port facility. Cork offers a safe, welcoming, and friendly location with the perfect lifestyle balance Cork also possesses a number of world renowned research institutes such as the Tyndall National Research Institute; the Alimentary Pharmabiotic Centre; Moorepark Dairy and Food Research Centre
  9. 9. “one of several which lay claim to the title of "second largest natural harbour in the world by navigational area" (after Port Jackson, Sydney). Other contenders include Halifax Harbour in Canada, and Poole Harbour in England. The largest non-navigational harbour and the largest natural harbour in the world is New Zealand's Kaipara Harbour, at 947 km².
  10. 10. 2. How well do you know Barcelona?
  11. 11. Tourism: 2.5m (1993) - 7.6m (2013) % of Economy: 4% (1993) - 14% (2013) Barcelona is the world’s fourth busiest cruise ship port, with 2.6m passengers in 2013 (up from 152,000 in 1993), Last August, Barcelona’s airport passenger count surpassed Madrid’s for the first time. Barcelona Turisme: old city, Sagrada Família and Park Güell as tourism flash points.
  12. 12. Nevertheless, in addition to maintaining the tourism-branding at which it excels, “the city is also developing a more sustainable model of place branding in line with other world cities, to attract businesses and talent from outside. Developed under the slogan Barcelona Inspires, Prof Fernández explains, core assets of the older, tourist model – sea, climate, Gaudí, Barça football club – are being widened to project an image of innovation, creativity and talent.
  13. 13. Monday March 31 2014 Poblenou is a cluster of converted factories and striking new buildings that are home to research institutions, high-tech companies, corporate headquarters, government agencies and apartments
  14. 14. Mango La Caixa Gas Natural FC Barcelona Banco Sabadell
  15. 15. 4. Clusters v Hubs
  16. 16. “Pick a hot industry, build a technology park next to a research university, provide incentives for businesses to relocate, add some VC and then watch the magic happen”. Vivek Wadhwa
  17. 17. - communication channels that local entrepreneurs maintain to the outside world - open-mindedness toward foreign cultures, change and new ideas”. - Regional and national clusters are “irrelevant for innovation” Key Drivers of Innovation Companies that maintain ties only with players within the same cluster are four times LESS LIKELY to innovate than those which were globally connected.
  18. 18. “Silicon Valley, despite being at the center of the digital world, is a hopelessly insular and actually rather hermetic place. Even its famous immigrant culture emphasizes joining the SV way. For all its talk of innovation, it resists almost anyone who is not part of its mainstream“
  19. 19. 5. Takeaway
  20. 20. “Be a node … not a cluster”
  21. 21. “Of all required criteria, it is essential that the chosen entrepreneurs work in a global mindset, believing that the route to success is via expansion not isolation.”
  22. 22. Joe Haslam B.Comm, M.Sc., University College, Cork MBA, IE Business School Lives in: Madrid, Spain http://www.linkedin.com/in/joehas http://twitter.com/joehas 'The greatest pleasure in life is doing what people say you cannot do.' Walter Bagehot (1826 - 1877)

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