Realities are becoming more complex and multilayered as the physical and virtual worlds blend together. As people start to feel fatigue from excessive screen time, there is demand for richer experiences that combine real life and digital elements. Stories are becoming more immersive and pervasive, extending from screens into the physical world through location-based experiences, augmented reality, and persistent narrative worlds that continue even when not actively engaged. This allows for positive societal impacts and more cohesive cross-platform storytelling.