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The Future of ContentJess Nichols
@smcsyd @utsengage I attended SMCSYD and UTSpeaks events this week around copyright content management. These are my thoughts around the future of online content.
Today everyone wants free and easily accessible content.  Flickr: JeremyBrooks
The internet is a perfect platform for users to consume all the they want for free. Flickr: aperture_lag
This consumption method is flawed because not all content is really free. Flickr: MisterSnappy
Someone has generated the content with their own time, materials and resources. Flickr: AdamCohn
This is why we have copyright. Flickr: Horiavarlan
Copyright protects the rights of the original creator of content to allow them to choose how their content is distributed and reused. Flickr: Robsv
But the current copyright system isn't protecting the original creators as content can be downloaded in a single click without permission. Flickr: Kakafonie
At UTSpeaks, Michael Fraser suggested the development of a National Content Network (NCN).
The NCN would collate all content accessible in Australia (i.e. world wide content that is consumed in Australia) Flickr: lorises
It is a link library of all available content. Flickr: Cpchen
Which would be managed by the government. Flickr: cas_ks
There are so many reasons why an NCN isn't the right solution. Flickr: CJDaniel
The Government’s plans for Censorship. Flickr: 1000photosofnewyorkcity
It will be extremely hard to hold all content available. Flickr: vshioshvili
There is a high resourcing cost to ensure regulations are upheld. Flickr: jurvetson
And Users will not engage with a process that prevents them from easily accessing and consuming content. Flickr: drh
A possible solution to this is increasing the presence of Creative Commons. Flickr: giuli-o
Instead of people registering and restricting access to content, users identify rules around how their content is allowed to be used. Flickr: taminator
Not using a static, one-stop-shop library allows for scalability and flexibility of the system. Flickr: gorbould
It means the government won't own or control content. Flickr: dazzied
Not everyone wants to make a profit from all their work, Flickr: mindfulone
Some people want to share and collaborate to innovate and generate new content. Flickr: wwworks
(read me) There is a growing free culture. Flickr: zone41 http://www.flickr.com/photos/zone41/3678992659/sizes/l/
And shutting off or restricting content will do more harm than good. Flickr: criminalintent
However there will always be a need for copyright. Flickr: horiavarlan
And there will never be one single solution to solve all content  management problems. Flickr: mikedefiant
But for a successful future in content management Flickr: melindashelton
The responsibility lies with people Flickr: anirudhkoul
And their willingness to be open and collaborative with their content. Flickr: andrew_mc_d
Thoughts? Talk to me! @jessnichols http://www.jessnichols.com

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The Future of Content

  • 1. The Future of ContentJess Nichols
  • 2. @smcsyd @utsengage I attended SMCSYD and UTSpeaks events this week around copyright content management. These are my thoughts around the future of online content.
  • 3. Today everyone wants free and easily accessible content. Flickr: JeremyBrooks
  • 4. The internet is a perfect platform for users to consume all the they want for free. Flickr: aperture_lag
  • 5. This consumption method is flawed because not all content is really free. Flickr: MisterSnappy
  • 6. Someone has generated the content with their own time, materials and resources. Flickr: AdamCohn
  • 7. This is why we have copyright. Flickr: Horiavarlan
  • 8. Copyright protects the rights of the original creator of content to allow them to choose how their content is distributed and reused. Flickr: Robsv
  • 9. But the current copyright system isn't protecting the original creators as content can be downloaded in a single click without permission. Flickr: Kakafonie
  • 10. At UTSpeaks, Michael Fraser suggested the development of a National Content Network (NCN).
  • 11. The NCN would collate all content accessible in Australia (i.e. world wide content that is consumed in Australia) Flickr: lorises
  • 12. It is a link library of all available content. Flickr: Cpchen
  • 13. Which would be managed by the government. Flickr: cas_ks
  • 14. There are so many reasons why an NCN isn't the right solution. Flickr: CJDaniel
  • 15. The Government’s plans for Censorship. Flickr: 1000photosofnewyorkcity
  • 16. It will be extremely hard to hold all content available. Flickr: vshioshvili
  • 17. There is a high resourcing cost to ensure regulations are upheld. Flickr: jurvetson
  • 18. And Users will not engage with a process that prevents them from easily accessing and consuming content. Flickr: drh
  • 19. A possible solution to this is increasing the presence of Creative Commons. Flickr: giuli-o
  • 20. Instead of people registering and restricting access to content, users identify rules around how their content is allowed to be used. Flickr: taminator
  • 21. Not using a static, one-stop-shop library allows for scalability and flexibility of the system. Flickr: gorbould
  • 22. It means the government won't own or control content. Flickr: dazzied
  • 23. Not everyone wants to make a profit from all their work, Flickr: mindfulone
  • 24. Some people want to share and collaborate to innovate and generate new content. Flickr: wwworks
  • 25. (read me) There is a growing free culture. Flickr: zone41 http://www.flickr.com/photos/zone41/3678992659/sizes/l/
  • 26. And shutting off or restricting content will do more harm than good. Flickr: criminalintent
  • 27. However there will always be a need for copyright. Flickr: horiavarlan
  • 28. And there will never be one single solution to solve all content management problems. Flickr: mikedefiant
  • 29. But for a successful future in content management Flickr: melindashelton
  • 30. The responsibility lies with people Flickr: anirudhkoul
  • 31. And their willingness to be open and collaborative with their content. Flickr: andrew_mc_d
  • 32. Thoughts? Talk to me! @jessnichols http://www.jessnichols.com