1. (RED) CAMPAIGN: “ ONE COLOR UNITES US” WORLD AIDS DAY 2009

6. WORLD AIDS DAY 2009 ACTIVATION: “ONE COLOR UNITES US”

7. TWITTER ACTIVATION – 2009 WORLD AIDS DAY NAME FOLLOWERS NAME FOLLOWERS Ashton Kutcher 4,058,650 Dr. Oz 87,671 President Obama 2,785,076 The Killers 69,622 Ryan Seacreast 2,665,305 Jay Manuel 32,492 Kim Kardashian 2,648,976 Ingrid Michaelson 32,040 Demi Moore 2,336,599 June Ambrose 31,099 ColdPlay 2,252,433 eric koston 22,482 Google 1,935,542 spin magazine 21,457 Mashable 1,782,858 Rachael Ray 20,219 FOB- Pete Wentz 1,781,492 Fader Magazine 12,853 People Mag 1,701,901 Joshua Radin 12,692 Queen Rania 1,680,070 Mike-Mo 9,067 Rainn Wilson 1,680,036 Brett Dennen 7,527 Perez Hilton 1,647,805 The Doctors 6,387 A Fine Frenzy 1,537,926 therealcrailtap 5,485 Biz Stone 1,537,060 All-American Rejects 5,388 John Legend 1,535,182 Ziggy Marley 5,306 Serena Williams 1,407,697 Sondre Lerche 5,007 Richard Bacon 1,217,404 Gomez The Band 4,488 Mano Menezes 1,215,532 Lisa Hannigan 3,987 Paris Hilton 1,089,862 James Serafinowicz 3,429 Stephen Fry 1,071,152 Chico Brenes 2,634 Alexa Chung 666,338 Michel Skolnik 2,195 Russell Brand 650,155 Chris Roberts 2,125 Jonathan Ross 458,020 Margherita Taylor 1,539 Shakira 454,676 Justin Eldridge 1,509 Alyssa Milano 433,663 Trevor Neilson 1,458 Jordin Sparks 404,725 Alexandra Heminsley 1,057 Alan Carr 370,255 Marvelyn Brown 370 Eliza Dushku 315,029 PARTNERS Phillip Schofield 281,447 Starbucks 566,713 Dr. Phil 270,863 My Starbucks Idea 9,722 Russel Simmons 267,737 Dell Outlet 1,453,075 Jamie Oliver 246,230 Dell Lounge 3,707 Liz Taylor 187,586 Richard at dell 9,241 Davina McCall 175,278 Dell home offers 5,700 Andy Murray 109,194 Hallmark 1,522 Maxwell 95,796 Total Reach: 47,416,815

8. FACEBOOK ACTIVATION – 2009 WORLD AIDS DAY

9. Boston San Francisco Baltimore Chicago Providence Salt Lake City Columbus Los Angeles Torino (RED) Stadium in Amsterdam London