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A Quoting Extension As An Email
        Marketing Tool?
Call it crazy but a quoting extension can be used in an
email marketing set-up. In fact, a lot of online
marketers are already using this simple website plugin
to create more profit opportunities. Are you interested
in pursuing marketing through electronic mail? Are you
already in this kind of business? If you answered yes to
any of these questions, you should read on. This article
will give you ideas on how a Joomla quoting extension
can fit into your chosen business model.
The long and short of it is this plugin will act as your
money magnet. Also known as a lead magnet, a
money magnet is simply a freebie that prospects
get in return for entrusting you their contact
information. In this case, prospects will give the
email marketer their email address in exchange for
using the quoting extension for free. So, is that it?
That is the core idea behind it. As for the
implementation, you can actually do it in so many
ways. The first method is the upfront optin. In this
method, the plugin is installed on a page that can
only be viewed after your prospects opt in. The
secret to making this technique work is to provide a
valuable service through the Joomla quoting
extension. Make sure the quotation it computes
indeed matters to people who need it. Examples:
quotations of monthly loan payments and estimate
price of vintage cars.
The next method is installing the plugin on the
landing page. In this one, you will need to let your
prospects see and use the tool for free, without any
restriction. In short, they will be able to see the
result produced by the quoting extension without
entering a valid email first. You can place the optin
form right beside or under the result. Make the
copy relevant and compelling. This is banking on
the principle of reciprocal goodwill, wherein the
user will feel compelled to opt in because he
received a freebie (free use of the tool) from you.
In all these methods, always remember that the
plugin must be able to send email responses to
users immediately. That's your first email
communication attempt and should therefore be
good. So, one thing you might want to remember
too is to choose a quoting extension that allows the
customisation of email copy. This way you will be
able to choose and test copies that convert. Are you
into email marketing? You now know what tool can
help your cause.

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A quoting extension as an email marketing tool

  • 1. A Quoting Extension As An Email Marketing Tool? Call it crazy but a quoting extension can be used in an email marketing set-up. In fact, a lot of online marketers are already using this simple website plugin to create more profit opportunities. Are you interested in pursuing marketing through electronic mail? Are you already in this kind of business? If you answered yes to any of these questions, you should read on. This article will give you ideas on how a Joomla quoting extension can fit into your chosen business model.
  • 2. The long and short of it is this plugin will act as your money magnet. Also known as a lead magnet, a money magnet is simply a freebie that prospects get in return for entrusting you their contact information. In this case, prospects will give the email marketer their email address in exchange for using the quoting extension for free. So, is that it?
  • 3. That is the core idea behind it. As for the implementation, you can actually do it in so many ways. The first method is the upfront optin. In this method, the plugin is installed on a page that can only be viewed after your prospects opt in. The secret to making this technique work is to provide a valuable service through the Joomla quoting extension. Make sure the quotation it computes indeed matters to people who need it. Examples: quotations of monthly loan payments and estimate price of vintage cars.
  • 4. The next method is installing the plugin on the landing page. In this one, you will need to let your prospects see and use the tool for free, without any restriction. In short, they will be able to see the result produced by the quoting extension without entering a valid email first. You can place the optin form right beside or under the result. Make the copy relevant and compelling. This is banking on the principle of reciprocal goodwill, wherein the user will feel compelled to opt in because he received a freebie (free use of the tool) from you.
  • 5. In all these methods, always remember that the plugin must be able to send email responses to users immediately. That's your first email communication attempt and should therefore be good. So, one thing you might want to remember too is to choose a quoting extension that allows the customisation of email copy. This way you will be able to choose and test copies that convert. Are you into email marketing? You now know what tool can help your cause.