2. We often hear people griping and lamenting about how
Google, Yahoo, or MSN reduced their site's rankings,
causing a huge loss of profits and business. These people
surrender to the fact that their favorite search engine
failed them and their business and are resigned to finding
another search engine to advertise on, not realizing the
real fact that they may just be committing another
mistake waiting to happen.
3. Aside from pitfalls of the site itself, the most common
mistake in this type of scenario is simply relying too much
on a search engine to rake in the customers. This blatant
fact of ignoring other avenues of online marketing is a
common practice that leaves many companies and
webmasters looking for other full-time employment at
more established companies.
4.
5. Two simple reasons could be pointed out why over-
reliance on SEO and search engines will kill your business:
6.
7.
8. The bottom line is to diversify your business strategy. You
should always have a fallback or contingency plan. If you
keep and follow other business tactics aside from SEO, a
negative hit on your SEO arsenal will hurt you, but not
completely cripple your business. There are other
techniques such as e-mail marketing, banner ads, affiliate
programs and direct marketing that can play an integral
role in your marketing success. These techniques can
prove to be as useful or, depending on your exact industry,
even more useful than search engine advertising alone.
10. 1) Try an offline contact building or ad mailing campaign.
Prominently display your website's URL on printed
materials. This would lead people to check out your site,
and if they like what they see or find what they need, they
may buy from you. Isn't that what you're after in the first
place?
11. 2) Don't focus all your strategies on one single technique,
such as SEO. As the old adage goes, don't put all your eggs
in one basket. The basket may fall and you'll break all your
eggs. Diversity, diversity, and diversify some more.
12. 3) Never under estimate the power of well-written press
releases. There are many excellent online news
submission sites that are being monitored by the major
search engines. If you have a good press release with a
healthy density of those all-important keywords, your
press release (and hence your website) will appear on all
search engines' news features.
13. 4) Depending on your specific field of business, there may
be online directories or vertical niche sites that cater to
your industry. Seek them out and submit articles or press
releases to them. Customers looking for information in
your industry will find your site if the location is well
targeted.
14.
15. 6) Always keep an eye out on the competition. Learn from
their tactics. See how their tactics are hurting you or
giving you opportunities to offer something more. Then go
back and revise your strategies based on what you find
out from your opponents.
16. 7) When all has been said and done, it would all boil down
to having a website that has keyword-rich content and
relevant incoming and outgoing links. Long-term ranking
rely on this factor more and more with each passing day.
Even if it means hiring a good writer to build your content,
do it. The payoff is priceless.
17. E-commerce, Internet marketing, web business, whatever
you may want to call it, might not necessarily be and easy
or quick method. In fact, just like conventional avenues of
business, it requires as much planning, thinking, and
foresight to get the results you are after. The general rules
we've discussed would go a long way to helping your
online business prosper and profit.
