Jollibeecasestudy 120709091159-phpapp02

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  • 1. Case Study
  • 2. AGENDA • • • • • • • • • • • • • A Brief Story Values, Vision, Mission, 3B’s Five Forces Analysis KSF Strategic Group Map Operational Excellence Serving the Customers Serving the Employees Serving the Franchises Serving the Country Leadership Globalization Let’s Discuss
  • 3. A BRIEF STORY Jollibee’s story timeline
  • 4. VALUES • • • • • • Always customer first Excellence through teamwork Spirit of family and fun Frugality Honesty and Integrity Humility to listen and learn
  • 5. MISSION “ We bring great taste and happiness to everyone.”
  • 6. VISION
  • 7. 3Bs The three ‘B’s ensure the attainment of the vision: • Boost the standards of the fast-food industry • Build brand satisfaction • Broaden our reach to customers
  • 8. FIVE FORCES ANALYSIS Barrier High Low Learning Curve Effect Medium Medium Product Differentiation Medium Result Economic Of Scale is Strength Medium Medium Brand Identification High Low Capital Requirements Medium Medium Switching Costs Medium Medium Control of Distribution Channels Low High Proprietary Knowledge Low High Control Of Access to Raw Materials Low High
  • 9. FIVE FORCES ANALYSIS CONT. Bargaining Power of Buyers • Buyers purchase the item in small quantities. • Seller’s brand reputation is important to a buyer. • A particular seller’s product delivers quality that is important to buyer is • Switching costs are not high (Medium) • Quantity and quality of information are available to buyer improves • Buyer have the ability to postpone purchase until later • Integrate backward threat (Medium)
  • 10. FIVE FORCES ANALYSIS CONT. Bargaining Power of Suppliers is o Item is readily available from many suppliers o Switching cost is low o There is a surge in the availability of supplies o High volume purchases are important to seller o Integrated Backward threat o And many more…
  • 11. FIVE FORCES ANALYSIS CONT. Rivalry among Competing Sellers is • Concentration of competitors is high • One or two rivals have powerful strategies • Fixed Costs are medium • Fixed Costs are medium • Switching costs are medium • Industry growth rate is high • Product differentiation is high
  • 12. FIVE FORCES ANALYSIS CONT. Threat of Substitute Products With so many firms in the quick is switching costs, similar service/burger industry, low products, and healthier options, the threat of substitutes is very high.
  • 13. KSF • • • • • • • • • • • Quality Control Know-how High Labor Productivity Breadth of product line and product selection (Menu) A well-known brand Courteous, Personalized customer service Clever Advertising National and International Distribution capabilities Short-delivery time Supply-chain management Overall low-cost Convenient Locations
  • 14. STRATEGIC GROUP MAP Price/ Localized Price Mc Donalds Burger King, Wendy's, … Others Localized
  • 15. OPERATIONAL EXCELLENCE • Two Commissaries – Pasig City – Mandaue City • Out sourcing IT support activities • Adhering to “FSC” Standards: “Every Food (F) item served to the public must meet the company’s excellence standards or it will not be served at all.” “The Service (S) must be fast and courteous” “Cleanliness (C ), from sidewalk to kitchen, From Uniforms to utensils, must be maintained all times.”
  • 16. SERVING THE CUSTOMERS • Importance of Serving the Customers • Advertising • Jollibee and Children • CRM
  • 17. SERVING THE EMPLOYEES • Extensive training programs • Superior “Family-like” atmosphere • Highest compensation and benefits packages
  • 18. SERVING THE FRANCHISES • Special attention to the Franchises selection • Supporting new Franchises • “Family-like” treatment
  • 19. SERVING THE COUNTRY • Supporting Social Causes • Toy and book collection drive • Housing Project • Helping Environment
  • 20. LEADERSHIP • Tony involved himself to the fullest extent • Perfect Communication • Continuous Learning philosophy • Appointing professionals “Management of the year 2003” award by MAP
  • 21. GLOBALIZATION • Where are the Filipinos? • Not limiting the market to Filipinos • Entering into the USA and the challenges • Acquiring Tokyo Teriyaki House (TTH)
  • 22. LET’s DISCUSS • What are the core competencies? • What are the competitive advantages? • Why they haven’t entered into India?