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1. A lead generation website is one that encourages a visitor
to make an investigation or opt in to get more info about
services and goods.

2. When setting up a new website for the needs of lead
generation, or changing a site that doesn't have an opt-in
box, consideration should be made when selecting an
email follow-up program.

3. Lead Generation Website Autoresponders

4. There are many excellent corporations that may handle all
your e-mails and these programs can be designed to send
out a collection of pre-written messages as quickly as
someone signs up.

5. In most situations you can decide to require a double opt-
in process to provide help in protecting both you and your
prospects from getting penalised due to spam disputes or
not. I have found requiring prospects to confirm their
request for some more information seriously decreases
the amount of leads you'll at last get.

6. You'll also want to write your e-mails to provide high
value content - not only a selling spiel. Think about it. How
long do you stay subscribed to an e-mail list that offers
nothing more than a pretentious sales message every two
days?

7. Consider also the information you ask for when you design
your opt-in box. People don't like giving out too much
info at first, but always get the subscriber's first and last
names and you can have a box for any other information
important to your business.

8. For example, you could have a drop down box that lists
the products on your site and from that you can find out in
particular what info your customer is hunting for. If you
have six different products you can then build six different
list within your email programme and target information
and other products specifically to those folks.

9. If you set up autoresponders or any type of email
campaign, it is vital that your e-mails are checked and
checked again. Many folks aren't impressed by spelling
mistakes, and even more won't read amail that is a mile
long. Make your emails precise and to the point, and
drafted in short paragraphs, in simply digestible lumps.

10. Once your list has grown to a respectable size, you may
send out a monthly newsletter, informing subscribers
about new products and services you have added.

11. Address your customer by his first name, not "dear
subscriber" as is typically seen, and write your copy as if
you're writing to a buddy, don't blind customers with
"get this" or "buy this", it turns folk off. The easiest
way effect a sale is by helping folks, by giving them topical
information and anything free is good, for example a free
electronic book.

12. Make sure that everything you send your subscriber is
applicable and of price. If your "unsubscriber" list builds
too quickly, that's a sure sign you are doing something
wrong, although you will always get some people who
unsubscribe.

13. So understand that your autoresponder and the e-mails
you send out are at the heart of your lead generation
website. You wouldn't have a lead generation website
without it. So spend some time tweaking and refining this
aspect of your system. Do not simply toss away a handful
of email pitches. Relate. Form a relationship. Ask for
feedback and collaboration.

14. A lead generation website never sleeps so that you can!

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