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Innovations in Lead Generation

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J
jchallis

Brief look-back at the history of the lead generation industry relative to financial services.

Economy & FinanceBusiness
1 of 9
Innovations in Lead Generation August 13 th , 2007
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Mortgage Lead Historical Timeline 1998 – LendingTree launches 1998 - GetSmart launches 2000 – LoanWeb Begins 2002 - LowerMyBills launches mortgage leads 2004 – Lead Management Systems LeadROI and Leads360 launch. 2004 – LowerMyBills launches leads with consumer SSN 2005 – LeadPoint Launches Exchange Marketplace model 2003 - Lead Management System LeadMailbox launches 2006 – Root Exchange launches the 2 nd lead marketplace exchange 2007 – Leads2007; the first conference dedicated solely to Internet Mortgage leads FY2004 – Lead Gen Industry worth $193MM FY2005 - $753MM FY2006 - $1.3B
Historical Interest Rates Mortgage Interest Rates
Historical Interest Rates
Also Happening… Dot Bomb!!!
Industry Perfect Storm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations in Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations in Lead Generation ,[object Object],[object Object],[object Object]

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Innovations in Lead Generation

  • 1. Innovations in Lead Generation August 13 th , 2007
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  • 3. Mortgage Lead Historical Timeline 1998 – LendingTree launches 1998 - GetSmart launches 2000 – LoanWeb Begins 2002 - LowerMyBills launches mortgage leads 2004 – Lead Management Systems LeadROI and Leads360 launch. 2004 – LowerMyBills launches leads with consumer SSN 2005 – LeadPoint Launches Exchange Marketplace model 2003 - Lead Management System LeadMailbox launches 2006 – Root Exchange launches the 2 nd lead marketplace exchange 2007 – Leads2007; the first conference dedicated solely to Internet Mortgage leads FY2004 – Lead Gen Industry worth $193MM FY2005 - $753MM FY2006 - $1.3B
  • 4. Historical Interest Rates Mortgage Interest Rates
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