Innovations in Lead Generation

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    Innovations in Lead Generation - Presentation Transcript

    1. Innovations in Lead Generation August 13 th , 2007
    2. The Unconference
      • Law of Experts : The sum of the expertise of the people in the audience is greater than the sum of expertise of the people on stage.
      • Agenda
      • Innovations in Lead Generation
      • Lead Industry – Where we have been
      • Innovations and their effect on your business
        • Long-form leads
        • Short-form leads
        • Lead Management Systems
        • Hot Transfer Leads
        • Short Form leads with Social Security Numbers
        • Short form leads with Credit Banding
        • The Lead Exchange business model
        • What else?
    3. Mortgage Lead Historical Timeline 1998 – LendingTree launches 1998 - GetSmart launches 2000 – LoanWeb Begins 2002 - LowerMyBills launches mortgage leads 2004 – Lead Management Systems LeadROI and Leads360 launch. 2004 – LowerMyBills launches leads with consumer SSN 2005 – LeadPoint Launches Exchange Marketplace model 2003 - Lead Management System LeadMailbox launches 2006 – Root Exchange launches the 2 nd lead marketplace exchange 2007 – Leads2007; the first conference dedicated solely to Internet Mortgage leads FY2004 – Lead Gen Industry worth $193MM FY2005 - $753MM FY2006 - $1.3B
    4. Historical Interest Rates Mortgage Interest Rates
    5. Historical Interest Rates
    6. Also Happening… Dot Bomb!!!
    7. Industry Perfect Storm
      • Historically Low Interest Rates
        • Unprecedented levels of Consumer Interest – “Refi Boom”
      • Advertising Costs Exceptionally Low
        • Dot-Bomb caused advertising to be very inexpensive on-line
      • Result:
        • Customer acquisition was very inexpensive
        • Conversions were very good due to low interest rates and sky-high consumer interest
        • Margins were very high
    8. Innovations in Lead Generation
      • What technology innovations will have the most significant impact on ROI?
      • What drives ROI?
          • Acquisition Costs
          • Conversion Rates
          • Fee Incomes/Average Loan Sizes
    9. Innovations in Lead Generation
      • What technology innovations will have the most significant impact on:
        • Conversion Rates
        • Fee Incomes/Average Loan Sizes

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