Innovations in Lead Generation

Innovations in Lead Generation August 13 th , 2007

The Unconference
Law of Experts : The sum of the expertise of the people in the audience is greater than the sum of expertise of the people on stage.
Agenda
Innovations in Lead Generation
Lead Industry – Where we have been
Innovations and their effect on your business
Long-form leads
Short-form leads
Lead Management Systems
Hot Transfer Leads
Short Form leads with Social Security Numbers
Short form leads with Credit Banding
The Lead Exchange business model
What else?

Mortgage Lead Historical Timeline 1998 – LendingTree launches 1998 - GetSmart launches 2000 – LoanWeb Begins 2002 - LowerMyBills launches mortgage leads 2004 – Lead Management Systems LeadROI and Leads360 launch. 2004 – LowerMyBills launches leads with consumer SSN 2005 – LeadPoint Launches Exchange Marketplace model 2003 - Lead Management System LeadMailbox launches 2006 – Root Exchange launches the 2 nd lead marketplace exchange 2007 – Leads2007; the first conference dedicated solely to Internet Mortgage leads FY2004 – Lead Gen Industry worth $193MM FY2005 - $753MM FY2006 - $1.3B

Historical Interest Rates Mortgage Interest Rates

Historical Interest Rates

Also Happening… Dot Bomb!!!

Industry Perfect Storm
Historically Low Interest Rates
Unprecedented levels of Consumer Interest – “Refi Boom”
Advertising Costs Exceptionally Low
Dot-Bomb caused advertising to be very inexpensive on-line
Result:
Customer acquisition was very inexpensive
Conversions were very good due to low interest rates and sky-high consumer interest
Margins were very high

What technology innovations will have the most significant impact on ROI?
What drives ROI?
Acquisition Costs
Conversion Rates
Fee Incomes/Average Loan Sizes

What technology innovations will have the most significant impact on:
Conversion Rates
Fee Incomes/Average Loan Sizes

Innovations in Lead Generation

by jchallis

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