Who am I…
SOME
CONTEXT
archaeologist!

ARCHAEOLOGIST!
eager to learn…
A collage about my personality back from 2003…
Fan of…
My workplace
Why…
Back in 2008, a random side project with the local crafts sector,
changed me profoundly both at professional and personal ...
it helped me rethink my role in
society and my contribution to it.
to realize the wasted potential
around, to solve large ...
Value Proposition: Hands-on business model innovation coaching
for entrepreneurs and organizations where solving problems ...
SITTING
ON TOP
OF THE
WORLD
Nevertheless, the
timing was perfect
the world used
to be divided
into…

Source: How to sistematically build business models beyond profit – Alex Osterwalder
giving…

Source: How to sistematically build business models beyond profit – Alex Osterwalder
…and taking

Source: How to sistematically build business models beyond profit – Alex Osterwalder
“

There is one and only one
social responsibility of
business–to use it resources
and engage in activities
designed to in...
things we take
for granted on
this side of the
globe like…
access to
proper
sanitation
2,600 million
people lack
access
access to
electricity
2,000 million
of people lack
access
“

If we wait for the governments, it’ll
be too little, too late. If we act as
individuals, it’ll be too little. But if
we...
profit potential

+

?

old school corporation

-

+
old school not-for-profit

Source: How to sistematically build busine...
but the world
is changing

Source: How to sistematically build business models beyond profit – Alex Osterwalder
profit potential

+
new school of
hybrid
organizations

old school corporation

-

+
old school not-for-profit

Source: Ho...
Why don’t we
a
“ business modeldevelopat
aimed
contributing to society and
the environment instead
of taking from them.

”...
building the momentum
so I decided to
follow my
passion
“

Social entrepreneurs are
not content just to give a
fish or teach how to fish.
They will not rest until they
have revol...
FULL
ECONOMIC
CITIZENSHIP
THE
CHALLENGE
integration to core
business / profitability

¿?
social innovation

corporate social
responsability

philanthropy

positiv...
CHANGES IN “HARD”
MEASURABLE
OUTCOMES
MEASURABLE
CHANGES IN
PERCEPTION

CHANGES IN THE
CONVERSATION

CHANGES IN
HOW PEOPLE...
Everyone A Changemaker ™
the million
dollar
question
WE NEED CONTENT, COMMUNICATION
EFFORTS, TOOLS AND HANDS-ON EXPERIENCES
AT EVERY LEVEL IN ORDER TO ADVANCE IN
TERMS OF MIND...
But when talking about…
Social
Innovation
Hybrid Value
Chains
Opportunities for
Impact
the Mayority
Investing
Shared Value...
53
A hybrid value
chain is when…

I can’t understand a
single word you’re
sayin’
Presentation title / editable in the footer menu

56
we need a new approach, a new set of
tools to come up with new business models
beyond profit
Design
Thinking
- David Kelley
founder, IDEO
has been an extremely
powerful mindset, that
has changed the team’s
dynamics in a very
productive and rich way
in order to design and
launch…
In 2013, Ashoka along with the Fundación del Empresariado en México, A.C. (FUNDEMEX)
launched the “Changemaker Leaders” in...
a place for

new ideas

problem solving

unconventional
partners

sharing stories

decision taking

co-creation
The Social Intrapreneur:
An emerging or rediscovered figure in
corporations?

Social Intrapreneur, n. 1, A
person that wor...
THE INITIATIVE IN NUMBERS

 More

tan

throughout

320
the

participants
whole

process

(+60% directors)
 More

tan

24...
THE IMPACT
After participating in the ELAC13, 90% feel
their

posture

has

been

reinforced

regarding business initiativ...
WHAT’S
NEXT?
SCALING IT
Who am I…
“I like to think of me as an entrepreneur and a
business model innovator.

I truly believe that human potential is far fro...
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Visual story

  1. 1. Who am I…
  2. 2. SOME CONTEXT
  3. 3. archaeologist! ARCHAEOLOGIST!
  4. 4. eager to learn…
  5. 5. A collage about my personality back from 2003…
  6. 6. Fan of…
  7. 7. My workplace
  8. 8. Why…
  9. 9. Back in 2008, a random side project with the local crafts sector, changed me profoundly both at professional and personal level
  10. 10. it helped me rethink my role in society and my contribution to it. to realize the wasted potential around, to solve large scale pressing social and environmental problems
  11. 11. Value Proposition: Hands-on business model innovation coaching for entrepreneurs and organizations where solving problems and contributing to the common wealth comes first.
  12. 12. SITTING ON TOP OF THE WORLD
  13. 13. Nevertheless, the timing was perfect
  14. 14. the world used to be divided into… Source: How to sistematically build business models beyond profit – Alex Osterwalder
  15. 15. giving… Source: How to sistematically build business models beyond profit – Alex Osterwalder
  16. 16. …and taking Source: How to sistematically build business models beyond profit – Alex Osterwalder
  17. 17. “ There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits. - Milton Friedman economist ”
  18. 18. things we take for granted on this side of the globe like…
  19. 19. access to proper sanitation
  20. 20. 2,600 million people lack access
  21. 21. access to electricity
  22. 22. 2,000 million of people lack access
  23. 23. “ If we wait for the governments, it’ll be too little, too late. If we act as individuals, it’ll be too little. But if we act as communities, it might just be enough, just in time. ” - Rob Hopkins founder,Transition Network
  24. 24. profit potential + ? old school corporation - + old school not-for-profit Source: How to sistematically build business models beyond profit – Alex Osterwalder social impact potential
  25. 25. but the world is changing Source: How to sistematically build business models beyond profit – Alex Osterwalder
  26. 26. profit potential + new school of hybrid organizations old school corporation - + old school not-for-profit Source: How to sistematically build business models beyond profit – Alex Osterwalder social impact potential
  27. 27. Why don’t we a “ business modeldevelopat aimed contributing to society and the environment instead of taking from them. ” - Paul Polman global CEO, Unilever
  28. 28. building the momentum
  29. 29. so I decided to follow my passion
  30. 30. “ Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry. - Bill Drayton founder, Ashoka ”
  31. 31. FULL ECONOMIC CITIZENSHIP
  32. 32. THE CHALLENGE
  33. 33. integration to core business / profitability ¿? social innovation corporate social responsability philanthropy positive impact potential in society
  34. 34. CHANGES IN “HARD” MEASURABLE OUTCOMES MEASURABLE CHANGES IN PERCEPTION CHANGES IN THE CONVERSATION CHANGES IN HOW PEOPLE THINK Source: Design @ Darden – Jeanne M. Liedtka how we think changing perceptions about human capability
  35. 35. Everyone A Changemaker ™
  36. 36. the million dollar question
  37. 37. WE NEED CONTENT, COMMUNICATION EFFORTS, TOOLS AND HANDS-ON EXPERIENCES AT EVERY LEVEL IN ORDER TO ADVANCE IN TERMS OF MINDSET CHANGE
  38. 38. But when talking about… Social Innovation Hybrid Value Chains Opportunities for Impact the Mayority Investing Shared Value Social Business Fights Social Business Poverty Entrepreneurship BoP 1999 2002 • Prahalad & Hart • Fortune at the BoP draft 2005 2007 • BoP • Strategy Protocol1. and Society 0 • The Next 4 Billion • How to Change the World? Source: Adapted from – Stuart L. Hart 2008 • BoP Protocol 2.0 • The Social Intrapreneur 2010 • A New Alliance for Global Change 2014 • ?
  39. 39. 53
  40. 40. A hybrid value chain is when… I can’t understand a single word you’re sayin’
  41. 41. Presentation title / editable in the footer menu 56
  42. 42. we need a new approach, a new set of tools to come up with new business models beyond profit
  43. 43. Design Thinking - David Kelley founder, IDEO
  44. 44. has been an extremely powerful mindset, that has changed the team’s dynamics in a very productive and rich way
  45. 45. in order to design and launch…
  46. 46. In 2013, Ashoka along with the Fundación del Empresariado en México, A.C. (FUNDEMEX) launched the “Changemaker Leaders” initiative (http://www.lideragentedecambio.com) bringing together thought leaders and decision makers from the private sector, CSOs, Government and Academia with the objective to promote innovative business with social impact. Changemaker Leaders Initiative In 2013, Ashoka launched the “Changemaker Leaders” initiative http://www.lideragentedecambio.com) bringing together thought leaders and decision makers from the private sector, CSOs, Government and Academia with the objective to promote innovative business with social impact.
  47. 47. a place for new ideas problem solving unconventional partners sharing stories decision taking co-creation
  48. 48. The Social Intrapreneur: An emerging or rediscovered figure in corporations? Social Intrapreneur, n. 1, A person that works in a big company or organization, developing and promoting practical solutions to social and/or environmental challenges where progress is currently stalled by market failures. Source: SustainAbility & IDEO (2008), The Social Intrapreneur: A Field Guide for Corporate Changemakers
  49. 49. THE INITIATIVE IN NUMBERS  More tan throughout 320 the participants whole process (+60% directors)  More tan 240 organizations (+60% corporations)  Regional coverage of 24 media outlets 67
  50. 50. THE IMPACT After participating in the ELAC13, 90% feel their posture has been reinforced regarding business initiatives that address large scale social challenges. In addition, 71% of participants would do adjustments to their current proyect’s C.S.R. and inclusive business approach, compared with other sector meetings and events in which only 15% have found value in terms of social innovation and new ideas. 68
  51. 51. WHAT’S NEXT?
  52. 52. SCALING IT
  53. 53. Who am I…
  54. 54. “I like to think of me as an entrepreneur and a business model innovator. I truly believe that human potential is far from reaching it's peak, and that most of social, economic and environmental problems can be solved in a creative, low-cost way if we all contribute. If we keep in mind to build shared value in each activity (personal/professional) that we do, we'll improve significantly the common wealth.”
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