Empathy Map #DTActionLab - Juan Carlos Diaz Bilbao 130805 v.1
1. Juan Carlos Diaz Bilbao jcdbilbao@gmail.com 05/08/13
Female, 25 years old.
Mexican. Majored in
Business Engineering at
ITAM business school
(DEC13). Currently
works in the social
entrepreneurship field.
“Throughout my whole college student life, they tried to fit
us into the particular mindset of working at a consulting
firm.”
“As a business engineer, the sector you are most
familiar with, is business consulting.”
“As an exchange student, I decided to take
random clases to broaden my vision and by
chance I bumped into social business.”
“I wasted a lot of time, assiting to workshops
around building a resumé, how to prepare an
interview and so on.”
“I’m aware that I have a very limited
point of view around potential fields of
work.”
• Studied or worked (never at the same time)
because of bandwith
• Spoke to friends, school teachers and family
which she held in a high position (role
models?), and who had professional
experience, in order to get vocational
guidance
• Assited to a bunch of workshops, to
transition to a professional, with poor
results.
• Business consulting is a good way
to get to know plenty of sectors,
to decide where you want to
move in the future
• You have a super narrow point of
view and knowledge of the
multiple possibilities of
employment in different
industries, sectors, etc., because
of scare trusted sources
• There is a limited amount of close
role models, that can give you
objective, valuable guidance to
ensure your personal and
professional realization
• The soon to graduate
/recently graduated
college student
• Broaden it’s view of
potential professional
oportunities,
• Of the lack of knowledge
of unconventional fields
of work for him/her