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Juan Carlos Diaz Bilbao jcdbilbao@gmail.com 05/08/13
Female, 25 years old.
Mexican. Majored in
Business Engineering at
ITAM business school
(DEC13). Currently
works in the social
entrepreneurship field.
“Throughout my whole college student life, they tried to fit
us into the particular mindset of working at a consulting
firm.”
“As a business engineer, the sector you are most
familiar with, is business consulting.”
“As an exchange student, I decided to take
random clases to broaden my vision and by
chance I bumped into social business.”
“I wasted a lot of time, assiting to workshops
around building a resumé, how to prepare an
interview and so on.”
“I’m aware that I have a very limited
point of view around potential fields of
work.”
• Studied or worked (never at the same time)
because of bandwith
• Spoke to friends, school teachers and family
which she held in a high position (role
models?), and who had professional
experience, in order to get vocational
guidance
• Assited to a bunch of workshops, to
transition to a professional, with poor
results.
• Business consulting is a good way
to get to know plenty of sectors,
to decide where you want to
move in the future
• You have a super narrow point of
view and knowledge of the
multiple possibilities of
employment in different
industries, sectors, etc., because
of scare trusted sources
• There is a limited amount of close
role models, that can give you
objective, valuable guidance to
ensure your personal and
professional realization
• The soon to graduate
/recently graduated
college student
• Broaden it’s view of
potential professional
oportunities,
• Of the lack of knowledge
of unconventional fields
of work for him/her

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Empathy Map #DTActionLab - Juan Carlos Diaz Bilbao 130805 v.1

  • 1. Juan Carlos Diaz Bilbao jcdbilbao@gmail.com 05/08/13 Female, 25 years old. Mexican. Majored in Business Engineering at ITAM business school (DEC13). Currently works in the social entrepreneurship field. “Throughout my whole college student life, they tried to fit us into the particular mindset of working at a consulting firm.” “As a business engineer, the sector you are most familiar with, is business consulting.” “As an exchange student, I decided to take random clases to broaden my vision and by chance I bumped into social business.” “I wasted a lot of time, assiting to workshops around building a resumé, how to prepare an interview and so on.” “I’m aware that I have a very limited point of view around potential fields of work.” • Studied or worked (never at the same time) because of bandwith • Spoke to friends, school teachers and family which she held in a high position (role models?), and who had professional experience, in order to get vocational guidance • Assited to a bunch of workshops, to transition to a professional, with poor results. • Business consulting is a good way to get to know plenty of sectors, to decide where you want to move in the future • You have a super narrow point of view and knowledge of the multiple possibilities of employment in different industries, sectors, etc., because of scare trusted sources • There is a limited amount of close role models, that can give you objective, valuable guidance to ensure your personal and professional realization • The soon to graduate /recently graduated college student • Broaden it’s view of potential professional oportunities, • Of the lack of knowledge of unconventional fields of work for him/her