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The "Boring Stuff" About Social Media is Most Crucial for Business Success

by on Oct 04, 2010

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I presented this piece at the Internet Marketing Conference (16 September 2010, Helsinki) about Valio\'s practical experiences of social media marketing so far. Conclusions include that the ...

I presented this piece at the Internet Marketing Conference (16 September 2010, Helsinki) about Valio\'s practical experiences of social media marketing so far. Conclusions include that the "boring stuff" about social media marketing - such as organization, training, planning, and the actual everyday doing - is the most crucial stuff for business success perspective. This is because social media marketing cannot be outsourced.

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The "Boring Stuff" About Social Media is Most Crucial for Business Success The "Boring Stuff" About Social Media is Most Crucial for Business Success Presentation Transcript