Whenever, Wherever Can RSS & Widgets drive traffic to your website? @jc1000000 #epubs09

RSS Really Simple Syndication Most popular social networks are heavily based on feeds and controlling them Users subscribe via Feed Readers Google Reader, Netvibes, Bloglines & Newsgator, iGoogle Feeds are preferred for heavy news consumers Scan many articles at once Alerts user of new content Feed subscribers is often a measure of a blogs fanbase Feeds are usually supplied in as Full with Ads or Partial with no Ads You can monetise feeds with AdSense & Mediafed Excellent article here: http://www.doshdosh.com/monetize-rss-feed-advertising/

Really Simple Syndication

Most popular social networks are heavily based on feeds and controlling them

Users subscribe via Feed Readers

Google Reader, Netvibes, Bloglines & Newsgator, iGoogle

Feeds are preferred for heavy news consumers

Scan many articles at once

Alerts user of new content

Feed subscribers is often a measure of a blogs fanbase

Feeds are usually supplied in as Full with Ads or Partial with no Ads

You can monetise feeds with AdSense & Mediafed

Excellent article here:

http://www.doshdosh.com/monetize-rss-feed-advertising/

Partial or full feeds

Widgets Vs Apps Get ‘bite-size’ or ‘lite’ branded content updates Share content on social networks & personalised platforms Designed with distribution and viral in mind Intended to be ‘stolen’ User agnostic Powered by RSS Plug into device firmware and web site code base Designed for specific platforms & devices Android / iPhone Facebook / twitter Desktop / Adobe Air Heavily linked to user Powered by APIs

Get ‘bite-size’ or ‘lite’ branded content updates

Share content on social networks & personalised platforms

Designed with distribution and viral in mind

Intended to be ‘stolen’

User agnostic

Powered by RSS

Plug into device firmware and web site code base

Designed for specific platforms & devices

Android / iPhone

Facebook / twitter

Desktop / Adobe Air

Heavily linked to user

Powered by APIs

One feed to bind them all. ‘ News alerts’ for desktop & mobile users Original publishing platform Keep your peer group updated Make your site mobile now Being able to view the content you love, whenever you want, wherever you are, however you want is inherently sexy.

Being able to view the content you love, whenever you want, wherever you are, however you want is inherently sexy.

Widgets are everywhere…

Widgets platforms & supporting networks

Can Widgets and RSS Drive Traffic to your Website? Short answer is YES Best investment you can make in your CMS is to maximise ability to create feeds whenever / wherever Content Syndication concept has expanded to include off portal channels Youtube Facebook apps Itunes Chumby, Joggler iPhone Even ad networks… Skittles.com’s new home page is an excellent example of embracing off portal activity

Short answer is YES

Best investment you can make in your CMS is to maximise ability to create feeds whenever / wherever

Content Syndication concept has expanded to include off portal channels

Youtube

Facebook apps

Itunes

Chumby, Joggler

iPhone

Even ad networks…

Skittles.com’s new home page is an excellent example of embracing off portal activity

Content syndication as audience development Putting your videos on YouTube Give content away?!? Unpredictable results Direct traffic to our video pages Traffic to site from YouTube

Putting your videos on YouTube

Give content away?!?

Unpredictable results

Anatomy of web traffic Blogs & Aggregators Social Networks Search Network Your website

Increase SERP real estate Using widgets for natural search: Linkable elements Frame Image Content Webmaster tools Widget titles Keyword feeds Continuous update Targeted Iframe Vs Javascript

Using widgets for natural search:

Linkable elements

Frame

Image

Content

Webmaster tools

Widget titles

Keyword feeds

Continuous update

Targeted

Iframe Vs Javascript

Better value clicks 4.44 4% widget conversion rate % of total referrers Traffic Source 2.7 100 Google 3.2 0.04 Twitter 8.3 0.03 Facebook % PV per user % Google visits Social media

Reverse Widgets / Share buttons Tweetmeme / Tweet this / Tip@techmeme Digg button Youtube players FlickR Photostreams Slideshare shows Add to delicious Reverse widgets are all about *BLING*

Tweetmeme / Tweet this / Tip@techmeme

Digg button

Youtube players

FlickR Photostreams

Slideshare shows

Add to delicious

Reverse widgets are all about *BLING*

Well dugg submissions push stories to top of results

Thanks for listening! Jonathan Allen [email_address] Twitter.com/jc1000000 Linkedin.com/in/jc1000000 Slideshare.com/jc1000000

Thanks for listening!

Jonathan Allen

[email_address]

Twitter.com/jc1000000

Linkedin.com/in/jc1000000

Slideshare.com/jc1000000