Epublishing Innovation Forum 2009

•Download as PPT, PDF•

2 likes•607 views

Jonathan Allen

How can publishers use RSS & widgets to drive traffic?

Technology

Whenever, Wherever Can RSS & Widgets drive traffic to your website? @jc1000000 #epubs09

RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Widgets Vs Apps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

One feed to bind them all. ‘ News alerts’ for desktop & mobile users Original publishing platform Keep your peer group updated Make your site mobile now ,[object Object]

Can Widgets and RSS Drive Traffic to your Website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content syndication as audience development ,[object Object],[object Object],[object Object],Direct traffic to our video pages Traffic to site from YouTube

Anatomy of web traffic Blogs & Aggregators Social Networks Search Network Your website

Increase SERP real estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Better value clicks 4.44 4% widget conversion rate % of total referrers Traffic Source 2.7 100 Google 3.2 0.04 Twitter 8.3 0.03 Facebook % PV per user % Google visits Social media

Reverse Widgets / Share buttons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Well dugg submissions push stories to top of results

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viewers also liked

OER Growth in Higher EdSunnie Kim

Widgets & Seo For Digital PublishingJonathan Allen

Retreat Sermon #1- Problem Numero UnoSunnie Kim

An Industry and Competency Driven Approach to OERSunnie Kim

Lwf Dws Sudan Presentation On Peace Regional Consultation DsmBobby Waddell

Retreat Sermon #4- Word WarSunnie Kim

Eritrea Emergency Response Presentation Trends And Challenges Regional Cons...Bobby Waddell

Retreat Sermon #3- Audience of OneSunnie Kim

Retreat Sermon #2- Penetrating LightSunnie Kim

Lwf Dws Ethiopia Climate Change Presentation Regional Consultation DsmBobby Waddell

Viewers also liked (10)

OER Growth in Higher Ed

Widgets & Seo For Digital Publishing

Retreat Sermon #1- Problem Numero Uno

An Industry and Competency Driven Approach to OER

Lwf Dws Sudan Presentation On Peace Regional Consultation Dsm

Retreat Sermon #4- Word War

Eritrea Emergency Response Presentation Trends And Challenges Regional Cons...

Retreat Sermon #3- Audience of One

Retreat Sermon #2- Penetrating Light

Lwf Dws Ethiopia Climate Change Presentation Regional Consultation Dsm

Recently uploaded

FWD Group - Insurer Innovation Award 2024The Digital Insurer

Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood

DBX First Quarter 2024 Investor PresentationDropbox

Automating Google Workspace (GWS) & more with Apps Scriptwesley chun

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc

MINDCTI Revenue Release Quarter One 2024MIND CTI

Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...apidays

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

Apidays New York 2024 - The value of a flexible API Management solution for O...apidays

Corporate and higher education May webinar.pptxRustici Software

ICT role in 21st century education and its challengesrafiqahmad00786416

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

Recently uploaded (20)

FWD Group - Insurer Innovation Award 2024

Artificial Intelligence Chap.5 : Uncertainty

2024: Domino Containers - The Next Step. News from the Domino Container commu...

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...

AXA XL - Insurer Innovation Award Americas 2024

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

DBX First Quarter 2024 Investor Presentation

Automating Google Workspace (GWS) & more with Apps Script

Data Cloud, More than a CDP by Matt Robison

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

MINDCTI Revenue Release Quarter One 2024

Apidays Singapore 2024 - Scalable LLM APIs for AI and Generative AI Applicati...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Apidays New York 2024 - The value of a flexible API Management solution for O...

Corporate and higher education May webinar.pptx

ICT role in 21st century education and its challenges

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Strategies for Landing an Oracle DBA Job as a Fresher