Your SlideShare is downloading. ×
Epublishing Innovation Forum 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Epublishing Innovation Forum 2009

667

Published on

How can publishers use RSS & widgets to drive traffic?

How can publishers use RSS & widgets to drive traffic?

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
667
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • http://code.google.com/apis/gadgets/http://www.google.com/apps/http://code.google.com/appengine/
  • Partner search engines referred 23% of trafficWidget placement referred 5% of traffic
  • Transcript

    • 1. Whenever, Wherever Can RSS & Widgets drive traffic to your website? @jc1000000 #epubs09
    • 2. RSS
      • Really Simple Syndication
        • Most popular social networks are heavily based on feeds and controlling them
      • Users subscribe via Feed Readers
        • Google Reader, Netvibes, Bloglines & Newsgator, iGoogle
      • Feeds are preferred for heavy news consumers
        • Scan many articles at once
        • Alerts user of new content
      • Feed subscribers is often a measure of a blogs fanbase
      • Feeds are usually supplied in as Full with Ads or Partial with no Ads
        • You can monetise feeds with AdSense & Mediafed
        • Excellent article here:
          • http://www.doshdosh.com/monetize-rss-feed-advertising/
    • 3. Partial or full feeds
    • 4. Widgets Vs Apps
      • Get ‘bite-size’ or ‘lite’ branded content updates
      • Share content on social networks & personalised platforms
      • Designed with distribution and viral in mind
      • Intended to be ‘stolen’
        • User agnostic
      • Powered by RSS
      • Plug into device firmware and web site code base
      • Designed for specific platforms & devices
        • Android / iPhone
        • Facebook / twitter
        • Desktop / Adobe Air
      • Heavily linked to user
      • Powered by APIs
    • 5. One feed to bind them all. ‘ News alerts’ for desktop & mobile users Original publishing platform Keep your peer group updated Make your site mobile now
        • Being able to view the content you love, whenever you want, wherever you are, however you want is inherently sexy.
    • 6. Widgets are everywhere…
    • 7. Widgets platforms & supporting networks
    • 8. Can Widgets and RSS Drive Traffic to your Website?
      • Short answer is YES
        • Best investment you can make in your CMS is to maximise ability to create feeds whenever / wherever
      • Content Syndication concept has expanded to include off portal channels
        • Youtube
        • Facebook apps
        • Itunes
        • Chumby, Joggler
        • iPhone
        • Even ad networks…
        • Skittles.com’s new home page is an excellent example of embracing off portal activity
    • 9. Content syndication as audience development
      • Putting your videos on YouTube
        • Give content away?!?
      • Unpredictable results
      Direct traffic to our video pages Traffic to site from YouTube
    • 10. Anatomy of web traffic Blogs & Aggregators Social Networks Search Network Your website
    • 11. Increase SERP real estate
      • Using widgets for natural search:
      • Linkable elements
        • Frame
        • Image
        • Content
      • Webmaster tools
        • Widget titles
        • Keyword feeds
        • Continuous update
        • Targeted
        • Iframe Vs Javascript
    • 12. Better value clicks 4.44 4% widget conversion rate % of total referrers Traffic Source 2.7 100 Google 3.2 0.04 Twitter 8.3 0.03 Facebook % PV per user % Google visits Social media
    • 13. Reverse Widgets / Share buttons
      • Tweetmeme / Tweet this / Tip@techmeme
      • Digg button
      • Youtube players
      • FlickR Photostreams
      • Slideshare shows
      • Add to delicious
        • Reverse widgets are all about *BLING*
    • 14. Well dugg submissions push stories to top of results
    • 15.
      • Thanks for listening!
      • Jonathan Allen
      • [email_address]
      • Twitter.com/jc1000000
      • Linkedin.com/in/jc1000000
      • Slideshare.com/jc1000000

    ×