Public traded company
First headquartered in Kansas City, Missouri
Moved its headquarters to Irvine, Texas
Hostess brands, Twinkies, Wonder Bread, and various
Started as a family
Unable to cover expenditures
Unions not willing to negotiate
Worker pay and benefits
Avoid us verse them
Win – Win
Focus on commonalties rather than differences.
Attempt to address needs and interests, not positions.
Commit to meeting the needs of all involved parties.
Exchange information and ideas.
Invent options for mutual gain.
• Identify and define the problem.
• Understand the problem and bring out the needs and
• Generate alternative solutions to problems.
• Evaluate those problems and select among them.
Find the right time and place to communicate, remove
any distraction, be organized on what is be said, be
clear, stay on topic, and listen to whom you are
Hostess Brands to Wind Down Company After BCTGM Union Strike Cripples Operations. (2012,
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Permission To Liquidate. Retrieved July 20, 2013, from Huff Post Buisness Website:
Gebb, A. (2012, July 4). Thirteen jobs at risk at Yuba City Hostess Outlet. Retrieved July 19, 2013, from
Appealdemocrat.com Website: http://www.appeal-democrat.com
Greehouse, S., & Merced, M. J. (2012, November 19). At Judge's Urging, Hostess and Union Agree to
Mediation. Retrieved August 10, 2013, from Deal Book: The New York Times:
Koshman, J. (2012, March 9). Hostess CEO resigns, fueling speculation of baker's liquidation . Retrieved
July 19, 2013, from New Yost Post Website: http://www.nypost.com
Tschida, T. J. (2006, March 9). Unions and Management: A Blissful Marriage? Retrieved August 10, 2013,
from Gallup Business Journal Website: http://businesjournal.gallup.com
Kim, J. T. (2012, Nov 21). www.abcnews.go.com.
Retrieved July 23, 2013, from Money: http://abcnews.go.com/Business/hostess-bankruptcy-judge-
Kelly, M. (2016, Nov 16). Workers and management cause demise of Hostess.
Retrieved Aug 19, 2013, from www.globalpost.com:
Lewicki, R. J. (20120). Negotiation w/Casebook, 6th Edition. In Negotiation w/Casebook, 6th Edition.
MCgraw-Hill Learning Solution.