Twinkie: Fulfilling the American Cream

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This is a basic outline of a campaign idea to remind consumers that Twinkies is an iconic brand. This campaign reminds consumers why they love and enjoy Twinkies by making humorous associations between the Twinkie and America.

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Twinkie: Fulfilling the American Cream

  1. 1. Twinkie: Fulfilling The American Cream = How American is Twinkie??? Let’s find out…
  2. 2. U.S. Road Trip Begins… End HereStartHere
  3. 3. Remember the AlamoDid you know that Davy Crockett slayed analligator with a single Twinkie?
  4. 4. Super Bowl XLVIIDid you know that prior to Super Bowl XLVII, RayLewis tested positive for “cream filling”?
  5. 5. Honest AbeWhat’s the difference betweenAbraham Lincoln and the Twinkie? The Twinkie has never told a lie
  6. 6. United States CapitolDid you know President Obama had the honorof shaking the Twinkie’s hand in the U.S. CapitolBuilding?
  7. 7. Welcome to MiamiDid you know that long beforehe “took his talents to SouthBeach,” baby Lebron’s firstword was “Twinkie”?
  8. 8. Disney WorldDid you knowthat MinnieMouse was theTwinkie’s firstgirlfriend?
  9. 9. Liberty BellDid you know the Twinkie fixed the crack on theLiberty Bell with its cream filling?
  10. 10. Statue of LibertyDid you know the Statue of Liberty is located onTwinkie Island?
  11. 11. Grand CanyonDid you know the Twinkie survived an 8 week, 3day, 9 hour, and 42 minute trek through theGrand Canyon with nothing to eat but its owncream filling?
  12. 12. Golden Gate BridgeDid you know the Twinkie held its breath theentire way while drive across the Golden GateBridge?
  13. 13. Mall of AmericaDid you know that Twinkie “fulfilled theAmerican Cream” with a final shopping spreethrough Mall of America?
  14. 14. The End“Fulfilling the American Cream”

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