7Cs of the   Customer   Interface
Context   <ul><li>Aesthetics - Simple, colorful, and attracts attention.  </li></ul><ul><li>Functional - Easy user interfa...
Content   <ul><li>Content is defined as “all digital subject matter” on a web site.  </li></ul><ul><li>The content of eBay...
Community   <ul><li>The eBay company encourages interaction among its users when eBay makes money on the activity. </li></...
Customization   <ul><li>Customization is the ability of a site to be modified to display content, that reflects the prefer...
Communication   <ul><li>EBay has an extensive online self-help resource and FAQ database.  </li></ul><ul><li>It enables cu...
Connection   <ul><li>The eBay web site is an effective showcase of a low connection approach.  </li></ul><ul><li>Ebay keep...
Commerce <ul><li>It supports the various aspects of trading transaction  </li></ul><ul><li>online auction,  </li></ul><ul>...
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7cs of customer interface on ebay online store

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  1. 1. 7Cs of the Customer Interface
  2. 2. Context <ul><li>Aesthetics - Simple, colorful, and attracts attention. </li></ul><ul><li>Functional - Easy user interface and organization. Easy search for specific items. Separated with categories of items or specifically search for certain item. </li></ul><ul><li>The goal of eBay is to incrementally improve a context that is easy to use for eBay sellers, who are eBay’s paying customers and who create the bulk of content and easy to use for eBay buyers. </li></ul>
  3. 3. Content <ul><li>Content is defined as “all digital subject matter” on a web site. </li></ul><ul><li>The content of eBay is contained in continuously updated databases. </li></ul><ul><li>databases contain descriptions and photos on the auctions, reputation information available to all users, secure transaction and account information. </li></ul><ul><li>Most of the content is generated by the sellers. </li></ul>
  4. 4. Community <ul><li>The eBay company encourages interaction among its users when eBay makes money on the activity. </li></ul><ul><li>It discourages interaction between sellers and bidders which minimizes opportunities for “side transactions” that avoid eBay fees. </li></ul><ul><li>It offers news, discussion boards, chat rooms, events, workshops, ebay groups. </li></ul>
  5. 5. Customization <ul><li>Customization is the ability of a site to be modified to display content, that reflects the preferences of the user. </li></ul><ul><li>My eBay page shows the active and closed auctions on which one has bid. </li></ul><ul><li>Users can create a personal profile web page if they want to reveal personal information to other users. </li></ul><ul><li>They can modify their own interface with the eBay site with a vast array of preference settings. </li></ul>
  6. 6. Communication <ul><li>EBay has an extensive online self-help resource and FAQ database. </li></ul><ul><li>It enables customers to communicate with the company by email, by live online chat, by telephone. </li></ul><ul><li>It also has communication between user-to-user: for bringing them together </li></ul><ul><li>You are able to sell / buy products from other ebay users. </li></ul>
  7. 7. Connection <ul><li>The eBay web site is an effective showcase of a low connection approach. </li></ul><ul><li>Ebay keeps its users “in-house” by offering few links to other web sites. </li></ul><ul><li>EBay actively fights web sites that try to extract data from the eBay site. </li></ul><ul><li>EBay has introduced partnered companies (such as UPS for shipping) to control the marketplace and become as vertically integrated as possible. </li></ul>
  8. 8. Commerce <ul><li>It supports the various aspects of trading transaction </li></ul><ul><li>online auction, </li></ul><ul><li>purchasing ability, </li></ul><ul><li>shipping, </li></ul><ul><li>payment processing services. </li></ul><ul><li>EBay “partners” with companies that offer support services, such as with UPS for shipping and with VISA for bank card service. </li></ul>
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