The first and most important tool your business needs before launching a social media campaign is a plan of attack.

1. SOCIAL MEDIA TOOLS
FOR BUSINESS… YOUR
PLAN OF ATTACK!
Written by; Jerry Nihen

3. • There are thousands of social
networking platforms out there, and
about a dozen or so of the “popular”
ones that receive the most traffic.
-A business owner might feel in over
their head when first figuring out
what they need to do to develop an
adequate plan of attack for their
social media campaign.

4. The first and most important tool your
business needs before launching a social media
campaign is a plan of attack
 The first and most important tool your business
needs before launching a social media campaign is a
plan of attack. As you work on that plan,
 I want to give you critical tools you’ll need before
you get started. These are guidelines, and you will
want to shape them to suit your own company.

5.  NUMBER ONE; Make sure you stay
involved in your social media marketing
campaign. Even if you choose to hire out,
make sure you are involved in what’s
being posted, what’s being promoted, and
most importantly, the reputation of your
brand online. Do not simply hire a “social
media agency” to do all your posting for
you.
 If you choose to hire someone, hire
someone who has a plan for integrating
social media into an extensive online
marketing campaign, which should go
hand-in-hand with your offline marketing
campaign.

6.  Don’t believe that you cannot measure
ROI on social media. I cover measuring
ROI and other forms of analytics in --
social media training program, and it
is extremely important that you are
able to track what is going on with
your campaign.

7.  Don’t believe that you have to set up
on as many social networking
platforms as possible. Not only will
you burn yourself out, but different
businesses in different niches will
have varied results on social media
platforms.
 A good rule of thumb is a B2B
business should set up on LinkedIn,
and a B2C starts with Facebook. After
you spend a little time learning the
ropes, you can move on to other
platforms.

8. Quality Content + Viral Marketing =
Success on social media. Focus on
creating good information you can
share with your followers, and
allow the viral nature of these
websites to spread your brand.
Social media is about connecting
and meeting your customers on this
very online world we live in.

9.  Listen and engage with your clients
and customers. Too many platforms
ONLY post links to content and
content, and then try and do a pitch
on one of their products or services.
 Don’t be that company.
 Spend some time posting and
learning about what your customers
are doing and interested in. The
better you know your customers, the
more you know how you can help
them (and sell to them).

10. • Plan your time on social media. Set
aside a brief time each day that you are
willing to focus only on interacting
with your clients, and posting new
content for them.
-This can start out with as little as 10-15
minutes a day, and grow from there. If
you don’t plan your time, you will not
actively engage in social media.

11.  These steps are a good starting point
for creating a social media plan. Take
some time to plan out and figure out
how you are going to tackle the social
media beast.
 Once you’ve figured out where to
start, and what you’re going to do,
you’ll find it’s a lot easier to use social
media platforms.

12. THE END.
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