In this weeks video we go through integration of Google AdWords Remarketing with Google Tag Manager. This video will cover how to install site-wide Remarketing as well as dynamic Remarketing with a manual dataLayer integration. Google Tag Manager Help Section: https://support.google.com/tagmanager/answer/3002580?hl=en Course: http://gtmtraining.com/youtube more Resources: http://gtmtraining.com

2. REMARKETING

4. WHAT IS REMARKETING?
Remarketing =
Retargeting by AdWords

5. WHAT IS RETARGETING?

6. TYPES OF RETARETING
site-wide (general) dynamic

7. SITE-WIDE REMARKETING
All Pages
Trigger
Google AdWords
Remarketing
Tag

8. DYNAMIC REMARKETING
dataLayer
Trigger
Google AdWords
Remarketing
Tag
dataLayer.push({
’event': fireRemarketingTage,
'google_tag_params': {
'ecomm_prodid': prodid,
'ecomm_pagetype': 'product',
'ecomm_totalvalue': totalvalue
}
});
Installation:
- manual
- Plugin
- DOM-Scraping
Google Merchant
Center Feed

9. Too fast?
Watch the video here:
http://youtu.be/WRHEjz5s2VE

10. GTMTraining.com
learn Google Tag Manager!