Atomization is the best way to increase content marketing efficiency. Take a big content marketing idea or theme, and break it up into many, smaller pieces. Here are 49 ways to atomize your content marketing, plus a worksheet and exercise to help think through your own content marketing atomization plans.
RSA Conference Exhibitor List 2024 - Exhibitors Data
49 Ways to Atomize Your Content Marketing - worksheet
1. Content Atomization
Making More Content From Less Through Smart Planning
Content Marketing World 2015
Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s
Download slides at http://bit.ly/contentatomization
Atomization Worksheet
Who is your target audience? Describe who they are and what content
they need from your organization.
In what funnel stage is your target audience? Awareness? Interest?
Consideration? Purchase? Post-purchase (retention)?
What is your big idea? Describe this as the idea + benefit to your
audience, not the execution. i.e. “An ongoing series of helpful tips that
remind customers how to use our products in novel ways”
How does this fit? How does this idea synch with your over-arching
business objectives?
How can you atomize this big idea? Remember the 8x1 principle. What 8
(or more) ways can you execute this big idea? Consult the atomization
tactics list for help.
2. Content Atomization
Making More Content From Less Through Smart Planning
Content Marketing World 2015
Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s
48 Atomization Tactics
AUDIO
Podcast
Soundcloud file
BLOGGING
Blog post on your blog
Guest blog post
LInkedin blog post
Medium post
Tumblr post
Quora post
Infographic
COMMUNITY
Linkedin Group
Facebook Group
LONG FORM
eBook
Whitepaper
Slideshare presentation
Case study
Testimonial/interview
Webinar
MESSAGING
Email
Event-triggered email (marketing automation)
SMS messages
PAID
Remarketed display ad
Pre-roll video
Sponsored tweet
Sponsored pin
Paid Facebook post (dark social)
Sponsored Instagram
Paid Linkedin status update
SOCIAL
Linkedin status update
Facebook post
Twitter tweet
Twitter card
Instagram photo post
Pinterest pin or board
Snapchat story
Photo gallery
USER-GENERATED CONTENT
Interactive quiz
Poll
UGC contest
VIDEO
Youtube video
Facebook video
Instagram video
Twiter video
Video podcast
Pre-roll video
Periscope live video broadcast
Google Hangout On-Air
Video infographic