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Content Atomization
Making More Content From Less Through Smart Planning
Content Marketing World 2015
Jay Baer, Convince &...
Content Atomization
Making More Content From Less Through Smart Planning
Content Marketing World 2015
Jay Baer, Convince &...
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49 Ways to Atomize Your Content Marketing - worksheet

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Atomization is the best way to increase content marketing efficiency. Take a big content marketing idea or theme, and break it up into many, smaller pieces. Here are 49 ways to atomize your content marketing, plus a worksheet and exercise to help think through your own content marketing atomization plans.

Published in: Business
  • Winning the Lottery is Based on This [7 Time Winner Tells All]  https://tinyurl.com/t2onem4
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  • Really comprehensive list, and couldn't agree more. I see all the content I initially create (eg. long-form blog post) as a 'content asset' that can then be repurposed in a whole multitude of ways across multiple content platforms, along the lines of the list presented here. The challenge is systemizing it and ensuring it's a continual process. By scheduling and spreading out the repurposing over time, you also have a ton more content to share across social media channels and build influence.
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  • This is a great starting-point for those that are getting into conetnt marketing. You need to get pay-back for your initial work - this is one central key to content marketing productivity!
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49 Ways to Atomize Your Content Marketing - worksheet

  1. 1. Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s Download slides at http://bit.ly/contentatomization Atomization Worksheet Who is your target audience? Describe who they are and what content they need from your organization. In what funnel stage is your target audience? Awareness? Interest? Consideration? Purchase? Post-purchase (retention)? What is your big idea? Describe this as the idea + benefit to your audience, not the execution. i.e. “An ongoing series of helpful tips that remind customers how to use our products in novel ways” How does this fit? How does this idea synch with your over-arching business objectives? How can you atomize this big idea? Remember the 8x1 principle. What 8 (or more) ways can you execute this big idea? Consult the atomization tactics list for help.
  2. 2. Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s 48 Atomization Tactics AUDIO Podcast Soundcloud file BLOGGING Blog post on your blog Guest blog post LInkedin blog post Medium post Tumblr post Quora post Infographic COMMUNITY Linkedin Group Facebook Group LONG FORM eBook Whitepaper Slideshare presentation Case study Testimonial/interview Webinar MESSAGING Email Event-triggered email (marketing automation) SMS messages PAID Remarketed display ad Pre-roll video Sponsored tweet Sponsored pin Paid Facebook post (dark social) Sponsored Instagram Paid Linkedin status update SOCIAL Linkedin status update Facebook post Twitter tweet Twitter card Instagram photo post Pinterest pin or board Snapchat story Photo gallery USER-GENERATED CONTENT Interactive quiz Poll UGC contest VIDEO Youtube video Facebook video Instagram video Twiter video Video podcast Pre-roll video Periscope live video broadcast Google Hangout On-Air Video infographic

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