2. Why Your LinkedIn is Important
– LinkedIn has over 175 Million members that represent
every industry and every level.
– LinkedIn isn’t just another Social Media site, it is
professional networking platform
– Your profile on it is a representation of how you present
yourself professionally
– All of us together represent Gold Mobile’s branding
2
5. Your Profile Picture
The profile picture on any social media site is the first thing that people
look at.
– A picture doesn’t have to be professionally taken but it helps
– You should be dressed business casual or business professional
– Your demeanor should be inviting, friendly, and amiable
– Take special note of the shape of a photo as well, the picture to the
right might look more professional but would have to be cropped into
a square to use with LinkedIn
5
6. Your Name and Headline
– Spell your name correctly, and use any
salutations or titles that you have earned.
Especially if you have a common name
– The headline is a great space for more
than just your title. That’s why its 120
characters, use every character when
possible
• Headlines to consider:
– Web and Social Media Manager |SEO, SEM, & Content Management |Social Media Marketing Blogger
– Product & Project Manager | Team Lead | Mobile Marketing Implementation and Mobile CMS Expert
– Sr. Sales Representative | Specializing in Food Service Mobile Transactions and Enterprise Loyalty
Rewards
– List the correct industry you work in/ sell in, someone could be looking
for an expert in your field.
– Don’t be afraid to have more than one current job title or project.
6
7. The Great Connection Debate
Quality or Quantity?
– LinkedIn believes that people which use their site should
focus on a small group of reliable (Quality) connections
– Ultimately depends on your strategy and personality
traits. For it may work for you to network wide and far.
– Every company has someone that knows everyone, find
these networkers and connect with them if you aren’t that
person
• They may exist here at Gold Mobile or in a prospect
company and they are a great way to communicate
7
8. Best Practices of LinkedIn
Connections
– When inviting a prospect to be a connection on LinkedIn do not use
the generic invite message, this also means to never invite someone
using your mobile phone.
– End post sales pitch emails with a mention of connecting on
LinkedIn and then follow up by connecting
• Gives you access to their connections in the company, also makes it easy for
them to refer back to your information
– Know the 3,000 connection LinkedIn soft cap
– Use the information on a person’s LinkedIn page prior to a meeting
to determine relatable personal history
– DO NOT SPAM: Connecting with people on LinkedIn may be about
getting your next great job or landing a whale of a contract, but you
will not succeed if you spam your connections with unsolicited and
8 irrelevant information.
9. Don’t Underutilize Your Summary
Like the Headline in your profile your
summary is often misused.
– It is not a space for a rehashing of
your resume
– Use as much of the space you
can to not only develop your
professional brand and the Gold
Mobile brand, but to also chuck it
full of keywords for searches.
Within the Summary don’t forget
Specialties…
– This is and isn’t the same as
Skills and Expertise
9
11. Be Active in LinkedIn Groups
– LinkedIn has a huge collection of
interest, industry, and association based
networking groups.
– Join at least ten
• Be an active participate
• Don’t always push your/our content
• Read regularly offering advice and
input to demonstrate subject
expertise
11
12. Your Last Cannot Miss Points
Claim your identity by making sure you select your vanity URL rather
than the generic long URL
List Gold-Mobile.com in your website sections, whether you post to it
or not, it helps with our SEO
Use the correct Title and Company name. If you have Gold Group in
your company name it will not direct people to Gold Mobile’s LinkedIn
page and will cause confusion
Updating your LinkedIn status weekly or even daily by sharing
articles and interesting information can show that you’re aware of the
current trends in your industry
Master LinkedIn’s Search, it has some really advanced features
which can hone your targeted leads and prospects
12
