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Oracle Crmod Release 18 Datasheet
1. ORACLE DATA SHEET
ORACLE CRM ON DEMAND
RELEASE 18
Get smarter, get more productive, and get the best value with Oracle
CRM On Demand Release 18. Oracle CRM On Demand continues to
be the most complete Software-as-a-Service (SaaS) CRM solution
THE WORLD’S MOST
COMPREHENSIVE CRM ON available. Now, with Release 18, organizations of all types and sizes
DEMAND SOLUTION benefit from an integrated enterprise sales and marketing solution as
• Easy to use
well as key enhancements in productivity, security, and ease of use –
• Fast to deploy
• Powerful analytics in an offering that provides unprecedented ROI.
• Built-in contact center
• Pre-built industry solutions Integrated Sales and Marketing
• Embedded sales, marketing,
Oracle CRM On Demand Release 18 now offers a complete, integrated set of
and service best practices
• Seamless integrations
capabilities from early stage prospecting through lead management to closed
revenue. As a result, organizations no longer need to endure siloed, separated sales
and marketing pipelines. Instead, they can improve lead quality and increase selling
NEW FEATURES time by analyzing a holistic sales and marketing revenue funnel.
• Integrated Sales and
Marketing
• Business Planning and
Objective Analytics
• VPN and Dedicated Circuit
Support
• Database Vault
• HIPAA/HITECH Compliance
• Broker Profiles
• Insurance Producer Success
Model
• Usage Tracking
• Expanded Teams
• PRM training, Certification,
and Accreditation Support
• Customer Relationship
Customization
Figure 1 Graphical Workflow Editor Enables More Powerful Campaigns
• Expanded Oracle Migration
Tool On Demand
• Attachment Objects
• More powerful Audit Trails New capabilities include:
• Robust Data Integration Framework: Captures information about
customers and prospects into a common profile to build a clean, trusted
view of customer data.
• Response Management: Includes features to build personalized landing
pages, microsites, and web forms. Progressive profiling ensures that you
capture valid, clean data while minimizing irrelevant questions. Response
management also includes robust tools to process incoming responses
rapidly across channels with data quality, verification, enhancement,
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2. ORACLE DATA SHEET
BENEFITS scoring, and assignment. Create professional looking HTML email pages
quickly and easily.
• Drive a single seamless
process across sales and • Nurturing: Automated lead nurturing allows sales and marketing to work
marketing
• Improve customer and partner
together to nurture every prospect until it is ‘sales-ready.’
loyalty, retention, and
• Campaign Automation: Full multi-channel, multi-stage campaign
profitability
• Reduce customer service
management capabilities enable targeted 1:1 marketing and lights-out
costs campaigns.
• Increase competitive
intelligence, channel • Analytics: Built-in multi-dimensional warehouse with enhanced analytics
optimization, and global for the marketing organization, and integrated analytics across the entire
competitiveness
revenue funnel.
• Maximize productivity,
satisfaction, and user This seamless integration ensures that leads are not passed to sales before they are
adoption (ROI)
ready, or on the other hand, after they should be when they have become stale. In
• Optimize sales planning and
execution addition, no leads are dropped in the hand-off from marketing to sales. Furthermore,
• Gain immediate advantage the extensive analytics features in Oracle CRM On Demand provide a common
with industry-ready solutions
measurement platform so marketing and sales can tune the entire process to make it
• Achieve the lowest Total Cost
of Ownership (TCO)
more efficient, rather than optimizing only marketing or sales. The result is more
sales-ready leads at a lower cost.
Get Smarter with Actionable Insight
• Speaking of analytics, the difference between making good decisions and great
decisions depends heavily upon the quality, structure, and availability of
information at hand. Oracle CRM On Demand Release 18 expands upon its
industry-leading analytics capabilities to provide greater business insight than
ever before. New capabilities include the ability to create business plans and the
objectives that comprise them, cascade those objectives throughout the
organization, and track progress of each objective through analytics. Any
deviations from plan are quickly highlighted and mitigated. As a result, your
organization is able to respond more quickly to changes in market conditions.
New usage subject area and reports allow organizations to track solution adoption
and help them drive usage of Oracle CRM On Demand:
Figure 2 Usage Analytics
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3. ORACLE DATA SHEET
Get More Productive with Powerful Tools
Oracle CRM On Demand Release 18 introduces a new set of powerful capabilities
designed to maximize user efficiency. Expanded team support, reusable attachment
objects, more powerful audit trails, expanded Migration Tool On Demand, customer
relationship customization, operational transparency, search and list restricted fields,
enhanced time-based workflow, and configurable action bar layouts dramatically
improve the user experience. These enhancements maximize the presentation of
information on the display, significantly reduce the number of keystrokes for
common activities, customize the look and feel of the application, and simplify
navigation.
Additional productivity enhancements include:
• Enhanced Partner Relationship Management: New capabilities for testing,
training, certification, and accreditation ensure that your partners can
adequately represent you for sales and service. Lead-to-deal registration
conversion automates a critical partner process, and partners can better
support their customers by logging and tracking service requests for them.
• Expanded Insurance Edition: The new broker profile allows channel
managers to capture broker demographic information in more detail so
they can work with brokers more effectively. The new Producer Success
Model provides a best practice process to help producers increase their top
line revenue. This model provides automated support for the entire
customer lifecycle, from leads and referrals all the way through to clients
who have purchased multiple products.
Get the Best Value
Oracle CRM On Demand delivers unprecedented value with the broadest set of
capabilities from a single-provider solution, the industry’s lowest total cost of
ownership, the most on-demand deployment options, the deepest CRM expertise and
experience of any CRM provider, and the most secure CRM in the cloud.
With Release 18, Oracle CRM On Demand now includes even more enterprise-
grade security features to provide increased peace of mind for organizations seeking
to store sensitive information in the cloud. New features include:
• HIPAA/HITECH Compliance: This service includes controls to protect the
confidentiality, integrity, and availability of Customer’s electronic
Protected Health Information (“ePHI”). This includes annual risk
assessments, quarterly QualysGuard scans, protection against dictionary
and brute force attacks, and a third-party audit. The service also includes
HIPAA training for all employees with access to servers and the
deployment, monitoring, and management of third party Host-based Data
Loss Prevention (HDLP) software on the workstations of Oracle support
personnel.
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