Full Digital Strategy- Gatorade Presentation by: Jared Goltz
Social Media- Twitter Gatorade will have a twitter account Tweets will inform followers of new products, promotions, and contests/sweepstakes Goals: 1-10 tweets per day; 50+ RT and 50+ favorites/tweet; 100+ followers/day #WinFromWithin
Social Media- Facebook Gatorade will also have a Facebook page Posts will include images, descriptions, and news about new products, promotions, etc. Goals: 1,000+ page likes/day; 100+ likes/post; 100+ comments/post
Social Media- YouTube Our final social media platform will be YouTube Gatorade will stream commercials, athlete spots, and videos from sponsored events on our YouTube channel Goals: 500+ views/week; 500+ likes/week
Internet Marketing Our internet marketing launch includes Social Media, SEM, and SEO. We will have our own website (Gatorade.com) SEM will be visible on all search engine results (mainly focused on Google, Bing) Internet ads will be placed on sides of search engines, in search results that use keywords/tags that our company is associated with.
Internet Marketing Cont’d Gatorade.com Website will include our companies products, which include the G-Series, G- Series Fit, G-Series Pro, and G Natural We will also include our “Gatorade Athletes”, who are athletes that endorse and are affiliated with Gatorade. Each athlete will have a detailed bio.
Internet Marketing- SEM/SEO The goal of our SEM is to come up with keywords associated with our company These keywords include: sports drink, energy drink, electrolytes, sports, athletes, nutriti on, rehydrate, drink(s), etc… These keywords will also lead to improvement in our SEO, which will lead to greater page visibility in search results
Mobile Strategy Gatorade will have its own mobile app. The app will be similar to the website, providing users with information on products, promotions, etc. Available in iPhone and Android markets Push notifications
Budget Gatorade owns 80% of the sports drink market share (flexible budget). 12-month (one year) budget plan In 2007, Gatorade spent $175,405,000 on Advertising. Company growth more money Yearly predicted budget: $200,000,000 (~1.67 million/month)
Target Audience Men/Women ages 12+ (mainly physically active, but not exclusively) All countries/territories All languages, but focus on primary ones like English, Spanish, French, German, Portug ese Focus on differences in cultures, ethnicities, etc.