ePatientConnections2009 Health Content for ePatients

Health Content Advisors
InfoCommerce Group Inc.
Publishing for
e-Patients
Janice McCallum
E-Patient Connections 2009
October 27, 2009
Philadelphia, PA
jmccallum@infocommercegroup.com

e-Patients Increase Supply & Demand for Health Content
D ↑ e-patients are Web-savvy and aware of online sources, but often hit
pay walls and other hurdles when seeking medical research info.
S ↑ Electronic records provide hugely expanded universe of outcomes and transactions data (tests and test results, Rx fulfillment, patient history, payment records)
S ↑ IT plays fundamental role in transforming production & consumption of health content. Over time, IT drives down cost of once pricey assets & expertise.
Janice McCallum

What is Health Content?
Health Content Advisors (HCA) is a division of InfoCommerce Group (ICG), a consulting group that provides strategic market analysis and business model optimization services to B2B publishers with emphasis on “data” publishers. HCA provides same services to entire “health content” industry.
Our definition on “health content” includes all content produced by all health industry stakeholders: (more next slide)
Effect of IT on health industry will lead to an avalanche of new data sources that can serve as raw data for new information tools. Challenge rests on turning all that data into reliable, usable information, or what we refer to as “data that do stuff”.
Janice McCallum

Janice McCallum Health Content Advisors
The Complex Health Content Industry: All Stakeholders
Health and Life Science
Publishers
(journals, books,
cme)
Physicians, Clinicians
Researchers
Research Institutions
Articles, conf. presos.
Pharma
Clinical Trials,
Drug Info
Medical Communications
Agencies
Pharma, Biotech,
Devices
Payers
Search Engines,
Text Mining/Analytics,
Aggregators
Payers
Insurance,
Employers, CMS/govt
Providers
Directory info
Librarians, Patient
Advocates,
Patient Navigators
Providers
Hospitals, clinics
Patients
User-generated,
PHRs
Payers, Pharma
Publishing/Media
Companies
Patients,
Consumers
EHRs, PHRs

Janice McCallum Health Content Advisors
Today’s Talk Focuses on Producing Content for e-Patients and New Sources of Data Produced by e-Patients
Primary Sources Intermediaries End-Markets
Health and Life Science
Publishers
(journals, books,
cme)
Research Institutions
Articles, conf. presos.
Physicians, Clinicians
Researchers
Pharma
Clinical Trials,
Drug Info
Medical Communications
Agencies
Payers
Search Engines,
Text Mining/Analytics,
Aggregators
Patients,
Patient Advocates,
e-Patients
Providers
Directory info
Librarians, Patient
Advocates,
Patient Navigators
Patients
User-generated,
PHRs
Payers, Pharma
Consumer Media
Companies
EHRs, PHRs

The fundamental trend in medical information content: moving to“data that do stuff”
Point of care workflow solutions
Standalone Reference Content
Content integrated with tools
Janice McCallum

Evolution from standalone content resource to point of care decision tools and workflow solutions
Reference works
Library resources
Specialized online
reference works
available at (or near)
point-of-care.
Integrated point-of-care data; clinical decision tools
Janice McCallum

Evolution of Health Publishing
Read Search Navigate Connect Do
Collabor-ation tools; integration across collections.
Workflow solutions
Info needs to be pushed.
Provides “peek” into full article.
.
Navigation
tools to sort through large and varied collections
Janice McCallum

New Research and Publishing Opportunities in Healthcare Information Market
Demand from e-Patients
Medical reference databases re-packaged for e-patient segment:
Examples:DeepDyve medical research engine with Netflix content rental model – announced today!
Elsevier’s MedCounselor module for consumers.
Supply from e-Patients
Healthcare Data Analytics:
Organize and mine data content that is byproduct of digital record keeping.
. Examples: Aetna, athenahealth, Cerner, Cure Together, MedMining, PLM, Safeway, Virgin Healthmiles.
Janice McCallum

Emerging Trends
Supply-side
Infodemiology: Extracting patterns from search behavior, e.g., Google Flu Trends
Patient Generated Data: Expanded definition includes any and all patient- generated data that can be mined and analyzed.
Healthcare Data Analytics: Data mining; developing new statistical techniques for
medical studies that deal with large universes of outcomes data.
Personalized medicine: genomic data will increase amount of data by order of
magnitude.
Social Pharma: Social Pharmer group that studies new ways for pharma
companies to interact with consumers online.
Janice McCallum

Where are Opportunities?
New information sources (supply) from e-Patients drive need for services that organize, cleanse, design, aggregate, integrate, market, sell, analyze and report healthcare data.
Demand from e-Patients drives need for more medical information directed at educated non-specialist audience.
$64K Question: Can traditional medical publishers make the transition or will new players outside of publishing (e.g., Health IT vendors and pharma/device companies, e-Patient groups) take the lead in providing health content for emerging markets?
Janice McCallum
Content Value Pyramid

Now It’s Your Turn: Q&A
Janice McCallum
For more on Health Content Advisors, see
www.healthcontentadvisors.com
Twitter: @janicemccallum
Email: jmccallum@infocommercegroup.com
617.529.2594 (mobile)

ePatientConnections2009 Health Content for ePatients

by janicemc on Nov 01, 2009

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ePatientConnections2009 Health Content for ePatients — Presentation Transcript