The document discusses research conducted to design a new itinerant museum service concept that would make museums more accessible to different user groups. Interviews and questionnaires with potential users found that people want museums closer to home with flexible hours and would be interested in a traveling museum that brings artifacts and exhibitions directly to communities. The research also benchmarked existing mobile museum services and identified families, older adults, people with disabilities, and rural residents as key target user groups for a new itinerant museum service.

1. Design
Thinking
Researching
for
Inspiration
Jane
Vita,
Tiia-­‐Marina
Silva,
Markus
Saks,
Petri
Tiainen,
Theodoros
Haile,
Ekaterina
Zhiteneva

2. Our
approach
Existing
museum
services
How
can
user
experience
be
improved?
Target
users
profiles
Benchmarking
Results
of
the
interviews
&
questionnaire
New
service
concept
ideas

3. How
do
people
use
museums?

4. Problems
museums
experience
How
to
make
it
more
accessible
to
people?
How
to
attract
new
visitors?
How
to
attract
visitors
to
the
museum
on
top
of
exhibitions?
How
to
make
use
of
new
technologies?

5. What
can
be
improved?
Museums
should
be
easy
to
access
for
different
groups
of
people.
Not
only
the
content
should
be
attractive,
but
the
whole
experience
including
the
surroundings
&
performances.
Museums
should
benefit
from
new
technologies
available.

6. If
people
can’t
go
to
the
museum,
the
museum
should
go
to
people.

7. Who
are
the
potential
users?
Existing
users
Families
with
Older
people
People
with
of
museums
small
kids
People
with
limited
access
limited
mobility
to
museums,
countryside
residents

8. What
are
their
problems
&
needs?
Lack
of
diversity
Limited
time
Limited
time
Limited
information
Museum
should
be:
Museum
should
be:
Participatory
Active
Limited
access
Limited
energy
Limited
access
Limited
information
Museum
should
be:
Museum
should
be:
Accessible
Convenient

9. Benchmarking
existing
services
The
Itinerant
Museum
of
Art,
Key
cities
around
the
world
• Bringing
inspiration
through
art
to
the
daily
life
of
people
of
all
ages
• Making
it
convenient
• Inspire
creativity
Museum
on
Wheels,
Mississippi
• Introduces
audience
to
visual
art
• Educational
tool
for
the
local
residents

10. Benchmarking
existing
services
PIAG
Museum,
Florida
• Bringing art and music to
the communities
• Provide art education to
local residents

11. Benchmarking
existing
services
Mobile
Library,
Finland
• 7
in
capital
region,
2
in
Vantaa
&
Espoo,
3
in
Helsinki
• Open
Monday
to
Friday
• 70%
customers
are
families
with
kids
• Most
of
customers
are
loyal
customers
• Each
bus
has
a
theme
(Vantaa:
Tarina
&
Haave)
• Most
of
the
books
are
for
children

12. Potential
users
Researches

13. Online
questionnaire
61
respondents
Sex:
36
male,
Age:
25
or
less
–
8,
Country:
24
female
26-­‐35
–
43,
,
Brazil
–
32 36-­‐45
–
7,
Finland
–
24,
46-­‐55
–
3,
Profession:
56
or
more
-­‐
0
1,
G ermany
–
Teachers,
developers,
eden
–
1,
designers,
house
wife,
Sw
accouters,
UK
–
2,
administrators,
lowers,
US
–
1
human
researchers…

15. If
yes…
(50
responses)

20.
What
is
the
best
place
to
visit
this
kind
of
museums?
Close
to
your
Other
home
(located
5%
there
for
2
days).
29%
In
the
city
center
(located
there
for
15
days).
66%

24. Group
interview
4
participants
Sex:
1
male,
Country
/
City:
3
female
Age:
o
26-­‐35
–
3
3
Fin land/Espo umi
36-­‐45
–
1
kun
1
F inland/Ker
Profession:
2
administrators
1
Chemical
engineer
1
English
teacher

25. Group
interview
Quotes
resume
Two
of
those
interviewed
people
didn’t
like
to
go
to
a
normal
museum,
because
they
find
them
far
from
their
places,
the
opening
hours
are
inaccessible.
The
other
two
interviewed
people
like
to
go.
One
said
that
expend
with
her
family
a
day
to
visit
different
museums
and
sometimes
she
went
to
visit
more
than
3
museums
in
the
same
day.
The
other
said
that
goes
at
least
1
ever
2
months.
All
them
found
interesting
the
idea
of
an
itinerant
museum.
The
ones
that
said
no
thought
that
they
could
go
to
a
museum
with
this
model.

26. Group
interview
Quotes
resume
They
expect
to
see
in
the
itinerant
museum
real
antique
artifacts.
They
don’t
think
that
an
itinerant
museum
could
have
so
many
technologies
inside.
About
the
design
of
the
museum
two
found
the
Circus
format
more
attractive,
one
for
heavy
truck
and
the
other
the
double
deck
bus.

27. Group
interview
Quotes
resume
Ideas
that
come
up
with
the
interview,
told
by
them:
“It
needs
to
have
advertise,
we
never
know
when
a
good
exhibition
is
happening.”
“One
good
website
with
more
information
needs
to
be
build.”

28. Services
providers
Researches

29. Interview
01
respondent
Responsibility:
Staff
Where:
Työväenasuntomuseo
C ountry:
Finland
City:
Helsinki

30. The
idea
of
offering
an
itinerant
exhibition
interesting
to
your
museum?
Why?
No,
because
the
whole
idea
of
our
museum
is
to
present
a
certain
house
for
our
visitor.

31. Our
thoughts
about
the
meaning
of
the
answer:
Even
the
results
for
the
visitor
has
been
positive
maybe
the
museums
could
have
an
certain
apprehension
about
the
itinerant
service.
Because
they
need
to
be
convinced
about
the
whole
propose
and
how
creative
is
the
ways
to
present
their
content
without
any
trouble.
The
service
needs
to
be
personalized
for
each
museum
needs.

32. Our
concept:
“Museum
on
Wheels”
Heavy
truck
with
2
(or
more)
containers:
real
artifacts
from
the
museum,
audiovisual
equipment
to
show
2/3D
films
Provides
full
experience
of
a
chosen
theme
Reference
to
the
main
museum’s
collection
Route
is
designed
in
cooperation
with
cities,
events
and
involved
authorities
(users
can
vote
on
the
route
on
the
museum
website)

33. Services
could
be
available
for
users
Artifacts
from
the
main
museum
collection
Description
of
the
artifacts
Visual
material
for
more
exploration
2D/3D
films
on
a
chosen
theme

34. Services
could
be
available
for
users
Virtual
tour
of
the
main
museum
A
professional
tour
guide
A
small
cafeteria
outside
of
the
museum
A
diverse,
changing
programme
allows
the
museum
to
reach
different
audiences

35. Thank
you!
Group
5
–
Design
Thinking
Students:
Jane
Vita,
Tiia-­‐Marina
Silva,
Markus
Saks,
Petri
Tiainen,
Theodoros
Haile
and
Ekaterina
Zhiteneva.
Teachers:
Mariana
Salgado
and
SannaMartilla