Find New Customers Through Search Advertising
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Search engine marketing is a highly effective tool for finding new customers online.
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Find New Customers Through Search Advertising
- 3. Find New Customers through Search Advertising Your New customers
- 5. Age Income 97% 96% 95% 91% 92% 93% 80% 84% < $30,000 $30,000 - $50,000 - $75,000+ 18 - 29 30 - 49 50 - 64 65+ $49,999 $74,999
- 6. Frequency 54% 31% 9% 7% Daily Weekly Monthly Rarely
- 7. Google 41.7% Bing & 29.0% Yahoo! Search 158 Million YouTube 24.7% Ask.com 3.0% 49 Million AOL 1.6%
- 8. Find New Customers through Search Advertising Understanding Search Marketing
- 9. PA I D S E A R C H
- 10. ORGANIC SEARCH
- 11. PA I D S E A R C H ORGANIC SEARCH
- 13. Find New Customers through Search Advertising Does it work?
- 14. Percent of US Adults That Trust Branded Websites 52% Ads on TV 46% Paid Search Ads 36% TV Product Placement 36% Social Network Ads 32% Online Video Ads 32% Online Banner Ads 29% Mobile Display Ads 27% Text/SMS Ads 26%
- 15. Top Marketing Channel ROI 3% 6% 13% 18% 23% 23% 24% 22% 24% 24% 29% 33% 32% 35% 48% 41% 46% 47% 44% 35% 35% 35% 31% 31% 24% 23% 14% 9% 9% 6% 5% 4% SEO (Organic Email Paid Search Affiliate Social Media Mobile Offline Direct Online Search) Marketing Marketing Marketing Marketing Display Advertising Excellent Good Average Poor
- 17. http://www.TapMyTrees.com http://advertising.microsoft.com/small-business/tap-my-trees-success-story
- 19. Find New Customers through Search Advertising 7 Steps To Success
- 20. Cost of all sales and marketing activities Number of leads
- 22. Related Terms peanut butter fudge 60,500 does peanut butter go bad 1,900 peanut butter costume 1,300 Original Term peanut butter balls 60,500 peanut butter blossoms 18,100 peanut butter 1,830,000 peanut butter dog treats 8,100 peanut butter facts 12,100 peanut butter cookies 368,000 peanut butter pie 60,500 peanut butter ingredients 8,100 – Warning! The most common reason for poorly performing paid search campaigns is failure to precisely target only the words most closely related to your service or product.
- 26. Good! Bad!
- 32. Fixed Fee